The 3D modelling process produces a digital object capable of being fully animated, making it an essential process for character animation and special effects. 3D models are used for a variety of mediums including video games, movies, architecture, illustration, engineering, and commercial advertising.
If you read our Animation blog, you’ve already met the multi-talented PTF Motion (if not, read it now, it is worth it… we promise). Today we’re going to find out a little more about 3D Modelling, what it is and how it can benefit your business.
Peter Taylor-Fitch, aka PTF Motion, is a master storyteller who will bring your brand to life through animation. He is one of the talented freelance collaborators at Snap Design & Digital who sits in-house, working on animation, 3D modelling and video projects of all scales and sizes. He has a multitude of projects to his name with various clients.
So, what kind of work can PTF do for you? How will it support your business, promote your product, explain a service and most of all help solve problems that you experience within the workplace?
For those who aren’t 100% sure what 3D Modelling is, or how it can be used for your businesses, we asked PTF to steal some time to answer a few questions.
A: 3D modelling is the art of creating objects in the digital space. Chances are you will have encountered several uses of 3D modelling today already. It is an incredibly powerful art form that has found its way into just about every industry imaginable. From product design to film and TV to medical and dentistry, 3d modelling is everywhere.
A: From a business perspective 3D modelling is great for advertising and previsualisation. If you’ve ever seen a car advert produced this decade, chances are it wasn’t a real car. Because of production timelines, the final product is rarely finished by the time advertising agencies need to start producing the advert. This is where 3D artists step in. As well as 3d models being used in the initial design process, the digital version of the product can be used in the production of advertising materials and updated if the final product design changes, without expensive reshoots.
A: The time it takes to create something in 3D really only scales with the ambition of the idea! A simple product mockup may not always be an incredibly time-intensive project, but on the opposite end of the spectrum, this year’s summer blockbusters visual effects will have taken years to create with 100’s of artists working on them.
A: Both traditional video and CGi renderings have their strengths and weaknesses but often work hand in hand. Would I digitally recreate a physical landscape I could easily go out and film? Unlikely. I could however composite 3D imagery into footage to create set extensions or Props within a shot that would otherwise be to expensive, impractical or downright impossible to film with.
The beauty of 3D modelling and animation is that it opens up an endless amount of possibilities, allowing you to create whatever you can dream up! For better or for worse, George Lucas would not have been able to create the prequel Star Wars trilogy without the use of CGI.
Interested to see more from PTF Motion and get inspired about how 3D Modelling can be used in your business? Get in touch with us on firstname.lastname@example.org and let’s have a chat.