A Collab for the Community

By Tom Le Sueur

For lovers of live music and community events in Jersey, summertime means one thing – festival season.

Groove de Lecq has always been a summer highlight. Over the past six years, Groove Collective has spread the good vibes with their colourful boutique fest.

So, we were among the many people who were deeply saddened when we found out the festival’s traditional Gréve locale was losing its Groove in 2018.

Since we began working with Stinky Bay Brewing Company, getting the brand out to local festivals has always been on the cards. After all, cold craft beer, live music, and hot weather are a match made in heaven.

We had already been brewing ideas for a Stinky Bay festival. But, when we heard Groove de Lecq was evolving, we got in touch with Beth Gallichan of Groove Collective to see if they would be interested in joining forces.

Snap, Stinky Bay and Groove Collective are kindred spirits. We champion fresh ideas, community spirit, local causes, businesses, and talent. We agreed that our collaborative event must share these values.

We threw about some ideas and settled on an under the sea theme which fitted well with Stinky’s brand, the location, and our desire to create an immersive experience.

Our Creative Director, Sam, worked closely with Groove’s designer, Mike Harris (AKA Pixelhands) and came up with some bold cartoon images to promote the festival. Once we settled on the concept, the name ‘Off the Hook’ came naturally.

The event took place at the Watersplash on 4th August, not too far from Stinky Bay itself, the fabled surf spot which inspired the brand. The day event invited Islanders of all ages to enjoy the summer festivities. We brought local 70s prog-rock band, A Band Named O, out of retirement for an exclusive headline set at Off the Hook.

Groove’s creatives did an amazing job of transforming the space. With its dayglo fish, giant Kraken looming over the dance floor, hanging jellyfish, and otherworldly lighting, Off the Hook evoked a mythical undersea haven.

Through the festival, we were able to support some fantastic community causes and local artists. Groove favourites such as the Autism Jersey Fancy Dress Boutique, Peas & Glove, the popular Reggae Beach DJs, and local bands like Electric Brick and Brave Yesterday, made triumphant returns. Les Amis, Plastic Free Jersey, Jersey Zoo, Jersey Mencap, and Healing Waves, also made fun contributions that raised awareness and donations, and kept the crowds entertained. This was a truly collaborative effort and we can’t thank of the charities and musicians enough for their involvement.

At the heart of the festival was the al fresco bar, which was exclusively Stinky. The bar featured the classic Session IPA and the pungent and hoppy, Nearly Double IPA on tap. We quickly sold out of limited-edition t-shirts and eventually ran out of beer too!

Thirsty festival-goers were the first to taste Groovy Sour Ale, a prototype for a brand-new beer that Stinky Bay will soon be launching. This clean and zesty newcomer will introduce flavours unlike any beer currently available in Jersey. Taking a break from the bar, Stinky Bay Co-founder, Digby, found time to enter the Kookslam 2018 surf contest and won the award for best wipe-out (lol!)

With Off the Hook now behind us, the unique flavours of Stinky Bay’s brews will forever be tied to this awesome event in the memories of Islanders (or not, depending on how much beer you drank!)

Have a great idea for an event? Our events specialists can help make it happen. Get in touch by emailing info@snap.je