Paid campaigns (Social & PPC):

• Set up, launch, and manage paid campaigns across platforms such as Meta, Google, LinkedIn (and others as needed).
• Build campaigns with strong structure: objectives, targeting, budgets, creative, landing page alignment, and tracking.
• Optimise performance through testing (audiences, creative, messaging, placements, bidding, budget allocation).
• Maintain platform hygiene: Quality assurance checks, naming conventions, documentation, and performance pacing.

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Reporting, analytics & tracking:

• Support tracking implementation, compliance and maintenance (e.g., GA4, Google Tag Manager, third-party pixels, cookie banners).
• Build and maintain regular performance reporting (dashboards, reports, summaries).
• Translate data into actions: what’s working, what to test next, what to improve.

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SEO & website content updates:

• Support on-page optimisation (titles/meta, headings, internal linking, basic content improvements).
• Publish and maintain blog content with search intent in mind, collaborating on briefs.
• Updates in a CMS (e.g., WordPress/Webflow), updating text/images, creating pages/posts, and keeping formatting consistent.

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System Management 

• Support the management of marketing softwares, tools and systems. 

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Social content:

• Support social content scheduling and delivery across client accounts.
• Help write captions and keep output consistent with each brand’s tone of voice.

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Email marketing:

• Build and schedule email campaigns and automations (platform dependent).
• Use segmentation and testing to improve performance (subject lines, content, timing, audience).
• Maintain list hygiene and support best practice around consent and deliverability.

• Experience with GA4 / GTM and conversion tracking
• Experience building dashboards (e.g., Looker Studio) and turning performance data into insights.
• Email marketing experience (Mailchimp/Klaviyo/HubSpot or similar), including basic automations/segmentation.
• SEO experience: comfortable using Google Search Console, supporting on-page optimisation (titles/meta/internal linking/basic technical checks)
• CMS/website content updates: confident updating sites in a CMS (e.g., WordPress, Webflow), swapping images/text, creating and formatting blog posts/pages, and keeping content clean and consistent.
• Basic creative skills (e.g., Canva / simple editing) to support quick-turn content.
• Competent with AI tools: uses AI responsibly to speed up research, copy drafts, reporting summaries, and content ideation with strong quality assurance and brand/accuracy checks.