SRM Accountancy
SRM Accountancy: Making The Days Count
Transforming SRM Accountancy's Online Identity
Founded in 2016, SRM Accountancy offers accounting services and support to local businesses and charities. With Snap’s expertise, SRM underwent a significant brand evolution, which included the development of a custom-built website and branded materials.
Service & Scope
Web Design | Web Development
Brand Development | Videography
Challenge
SRM Accountancy aimed to modernise its digital presence to showcase its expertise, attract new clients, and establish itself as a leading accountancy firm in Jersey.
Renowned for its personable and distinctive approach to accountancy, SRM sought a brand evolution that would be bold, vibrant, and set them apart in an industry traditionally known for its more reserved branding.
Owner Shakera’s strong personality was also a key inspiration, and we aimed to ensure this was reflected in the brand’s new identity
Our Approach
Brand Identity Refresh
The update introduced a refined logo and colour scheme that revitalised its identity, accompanied by a pattern library featuring fluid shapes used across headings and background elements on the website. Additionally, a bespoke icon pack was crafted to effectively illustrate key services, ensuring clarity and distinction within the SRM ecosystem.
Brand Messaging
The impactful slogan “Make the Days Count” was introduced to encourage SRM’s audience to prioritise what truly matters in their lives. This initiative underscores SRM’s commitment to providing efficient and dependable services that help customers save time and costs. The messaging prominently features across SRM’s website, reflecting the company’s dedication to enhancing customer experience and satisfaction.
Website Build & Design
