These days, it’s pretty easy to get hold of stats and graphs that can tell you a bit about how your business is performing online. But the real key to success lies in truly understanding how to transform your data into actions that align with your business objectives.
Unlocking your data can help you to create more of an impact and make better decisions based on the facts. With all the awesome digital tools now at our disposal, there’s no reason why you shouldn’t be taking advantage of your data.
There are plenty of free tools out there that can get you started. Here are a few of our favourites!
Google Analytics is the go-to tool for many businesses. This handy bit of web software can tell you a lot about how your website is performing. For example, you can see how people are reaching your site and interacting with each page. You can see who is visiting your site with the audience and geolocation metrics, which can tell you if you’re reaching the right people. Comparing your visitor vs business conversion rate will also tell you whether your website is creating successful leads, or not.
MailChimp is an email marketing campaign service, and the free version has some nifty features! It gives you access to customisable templates, so you can throw together slick, branded email newsletters to send out to your contacts. However, it goes a step further by following-up your campaigns with reports on open rates, click-through, and subscriber rate. Analytics on what campaigns are your most (and least) successful can give you a better idea of what your audience likes and dislikes, so you know what to do next time.
This one doesn’t analyse your business data. Instead, it lets you see data on the performance of top influencers’ content. This can be just as informative! The website lets you search keywords and topics to see the top performing content in terms of social media engagement and shares. Seeing how industry leaders are creating exceptional content using this tool can help to inspire some of your own.
The three tools we’ve shared here are very useful, but they only just scratch the surface. If you really want to maximise online potential, you should bring in the experts!
We’re now offering a Digital Audit service that considers your brand, web presence, marketing activity, and business goals in relation to your data. By putting your business under the microscope, our experts can help you to make game-changing improvements.
We don’t just churn out cookie-cutter reports of meaningless numbers and graphs. Instead, we provide full explanations of what the data means and action points that will give you a digital boost.