Facebook has recently released another metric to help marketers better understand how their content is performing on the platform. Originally available to view strictly within Facebook creator studio, the all-new Distribution score can now be seen on each of your posts within the platform.
How does it work?
Your distribution score takes into consideration the number of shares, comments, reactions and 1-minute views (for videos) on your post to provide an overall figure on how well your content is performing against your previous posts and how well it is being distributed to an organic audience. The higher the score, the more your content will organically appear within feeds across the platform.
Why does it matter?
With competition within the platform ever-increasing and marketers fighting to appear above their competitors in the newsfeeds and stories, it is important to increase the engagement of each of your posts to help please the algorithm. The new distribution score metric allows you to track exactly how well you are achieving that and reaching new audiences. Reaching a new audience through your organic content will also reduce the need to create paid campaigns in order to reach an audience outside of your followers which will help save some of your marketing budget.
How can I improve my distribution score?
So how can you improve the distribution score of the content you are pushing out? We have put together our top 4 methods.
Do you need help creating more engaging content or maybe introducing more video content into your marketing strategy? Get in touch today for a free consultation and find out how we can help your business.