A voice-over artist is someone who uses their voice to narrate over different forms of video. It is most often used in promotional adverts and explainer videos. The work of a Voice-over Artist is all unseen and only heard. Professional VO artists often possess specific skills such as clarity, pronunciation, consistency and pacing.
Conservationist, Bob Tompkins, provides the voice-over for the Pollinator Project Animation
It is important that you hire the right Voice Over Artist for your specific project. The wrong voice, no matter how well written the script is, will turn off an audience. Casting the right voice actor will make the character or message memorable and increase audience engagement.
There are a number of websites that can be used to find the right VO artist for your project. These include:
Voices is a great platform for finding high-quality voice-over artists when you have a sizable budget available. They have a minimum spend of $500 no matter the project so keep in mind even if your script is 15 seconds, you will still be spending $500.
Voices123 is a simple, easy to use platform with a large database to choose from. You are given the option to get a representative who will find the talent, negotiate a price and any other necessary revisions. However, if you are happy to do this heavy lifting on your own then you will see a significant decrease in price.
For a 60-second spot, a voiceover talent will generally range between $100 and $500. There isn’t a minimum spend which means sometimes you can find a real gem for less than $100.
Voice Bunny is very similar to Voice123 in terms of how you can use the platform and how similar the prices are. However, if you are looking for talent that can deliver your script in multiple languages then Voice Bunny is the best choice for you.
Gwyn Garfield-Bennett, Co-Founder of MYVLF, narrates ‘The Making of MYVLF’
The clearer you brief is to your Voice Over Artist, the better job they’ll be able to do delivering the voiceover you want. Here’s some of our tips on how to brief your talent:
Who your audience is for your project will have a massive impact on how your voice over artist should deliver your script. So make sure to explain to them exactly who your target demographic is. Creating personas are a great way of explaining what your audience looks like and will allow your talent to better understand how they should deliver their lines.
Providing examples of other voiceovers that you like can be a good point of reference for your VO artist. This will help explain the tone and pace you think will suit your video and audience.
If you already have the visuals ready before recording the voice over then this should be provided to the artist. This will provide them with ques that will help them deliver the script at the right pace so that sound and visuals of the video sync seamlessly.
The tone of voice is one of the most important things to establish when recording a voice over as it should match the message you are trying to portray. Do you want it to be calm, comic, warm, booming…etc. Make sure the artist is aware of the tone of voice you want to be used for your voice over and how you want it to make your audience feel.
It is unlikely that it is going to be perfect first time. So make sure you provide detailed feedback so that the voice over is delivered exactly how you want it.
Recording your Voice Over in house can sometimes be the most effective way to deliver your script. The founder or CEO of your business is a great person to narrate over your video project as your audience are generally familiar with their voice which makes it far more engaging. This can also be more cost-effective for businesses on a tight budget. However, you will still need the following to produce a clear voice-over:
Microphone: A microphone is required to capture the sound of the person’s voice. The quality of your microphone will have a massive impact on the overall quality of your recordings.
Headphones: The talent needs to be able to hear the material, so headphones are essential.
Microphone Stand: The talent shouldn’t handle the mic. When the mic stays in a fixed position on a mic stand, your recordings will be more consistent and even-sounding.
Pop filters: Sometimes mics pick up too much of the plosive and sibilant sounds that the mouth makes (“P” sounds pop and “S” sounds hiss). A pop filter helps diffuse these sounds.
Good Room Acoustics: Being able to hear the ambience of a room can be very distracting in a voice-over, so you should find a quiet space with good acoustics. Acoustic foam is a great way to improve the sound quality of a room.
Shelley Kendrick, Managing Director at Kendrick Rose, narrates over ‘The Kendrick Rose Story’.
Need help organising a Video Project for your business? Get in touch today to see how we can help you.