Charlie Glenn Appointed Strategy Director

Since joining the agency, Charlie has helped shape how we approach brand and marketing strategy, working closely with organisations across Jersey, the UK and beyond to define positioning, clarify messaging and build marketing systems designed for long-term growth. Her ability to step back and see the bigger commercial picture for a business has become an important part of how we work with clients. Rather than simply delivering campaigns or creative outputs, the focus is always on helping organisations understand where they’re going and how marketing supports that journey.

In her new role as Strategy Director, Charlie will lead Snap’s strategic services while continuing to work closely with businesses to shape their brand, marketing direction and digital growth.

She’ll also work alongside the leadership team to guide the future development of Snap’s strategy offering as the agency continues to evolve its strategy-first approach to brand and marketing.

As Tom Le Sueur, Founder and CEO of Snap, explains:

“Charlie has brought an incredible level of clarity and strategic thinking into the business. Snap has always been known for strong creative work and impressive marketing results, but our vision has always been to be a strategy-first marketing agency.

Charlie has a rare ability to step back, understand the bigger commercial picture for a business and translate that into clear direction for brand, marketing and digital. Her appointment as a director is a natural step for the business.”

For Charlie, the opportunity lies in helping more organisations see the value of starting with strategy.

“I’m incredibly excited to step into the role of Strategy Director and to join the board at Snap.

Snap has built a fantastic reputation for creativity and innovation, and there is a huge opportunity for Snap to help businesses think more strategically about their marketing. When strategy leads the process, creativity becomes far more powerful and the results are far more meaningful for clients.”

Today Snap works with organisations across Jersey, the UK and internationally, helping them build stronger brands, better digital platforms and marketing systems that support real growth.

Charlie’s appointment marks an important moment in the agency’s journey as we continue to invest in the strategic thinking that underpins everything we do.

Because the best marketing doesn’t start with tactics. It starts with strategy.