Branding / Graphic Design / Web Design & Development
Our Club NED brand journey took us to both sides of the corporate and modern design spectrum as we sought to find a balance. We aimed to create a brand identity inspired by striking corporate style design. But we also wanted to find ways to differentiate the brand by exploring elements you may not expect from corporate organisations.
We looked towards Soho House, as well as world-renowned events brands like TED Talk to tap into some more in vogue, basic design styles. The end result combines the executive look of corporate clubs with the sleek modernity of tech start-up companies. The Club NED logo takes the aspirational connotations of a corporate seal and puts it through a contemporary filter, with its clean edges and angular, sans-serif logo.