Animation / Branding / Graphic Design / Photography / Web Design & Development
We wanted to make sure we didn’t conform to the traditional standards that people expect from a charity brand. In line with their values, we created a brand with vibrant colours and a bold typeface that is full of life and energy which resonates with their clients and wider audiences. All together these elements show off a forward-thinking charity, which in turn raises awareness of people with disabilities on island.
At the core of the new brand is the infinity symbol. Present in the middle of the new logo, brand patterns and icons we wanted to make it clear that Enable represents ‘infinite possibilities’ for people with disabilities. A life without limits.
Themes of visibility and vibrancy have carried across through to the photography guidelines, with an aim to capture candid pictures of the real people that work for enable. Enthusiastic, passionate and engaged.