A Virtual Festival Done Write


A virtual literary platform, connecting authors and readers in a virtual environment.

Animation / Branding / Concept Creation / Social Media / Virtual Reality Build / Website Build

Imagine having the ability to meet your favourite authors and ask them the burning questions you have about your most treasured novels. Now imagine being able to do all of that from the comfort of your sofa! The Blonde Plotters approached us with the idea of creating a platform where authors would be able to connect with readers in a virtual environment, eliminating the cost and expense of real events.

Snap and Virtex Studios collaborated to create a virtual venue, and soon MyVLF, ‘My Virtual Literary Festival’ was born. Initially we created a brand and user interface inline with the style of the architecture. Our dev team then created a conferencing platform including the functionality such as a bespoke messaging platform, video conferencing, user dashboard area, exhibition area for advertisers and a chatroom for authors able to speak with readers after their talks.

Our branding team came up with logo along with end to end brand for the MyVLF project. They also designed artwork around a 3D virtual space. This meant designing 2D physical banners and advertising to then be put inside the 3D space as if it was a real conference. The platform is fully responsive so can be accessed on any device.

MyVLF was been built with VR in mind so that it can be scaled and people can have a fully immersive experience. Even being able to walk around the venue and physically go into the theatre in real world time, seeing their favourite authors. This project is a fantastic showcase of what our team at Snap can create. And, we’re always looking for other projects – so if you have an idea get in touch at info@snap.je