In this festive episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Tom Le Sueur, Founder and CEO of Snap, and Brand Strategist Charlie Glenn for a deep dive into the magic, madness, and marketing behind Christmas adverts.
From John Lewis tearjerkers to Aldi’s talking carrots, the trio unwrap what makes Christmas campaigns so powerful — and why they’ve become such a cultural moment. Expect honest takes on the hits, the misses, and the creative formulas that keep us all waiting for that first festive drop each year.
They also explore how Christmas advertising has evolved — from big TV moments to social-first storytelling — and share their thoughts on what 2025’s campaigns are getting right (and wrong). If you love a good Christmas ad, work in marketing, or just want to know what really goes into making something feel festive, this episode’s for you.
This podcast is proudly sponsored by The Melting Pot Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.
