Snap In The Mix | What Makes a Brand Legendary? | EP 2

What makes a brand truly unforgettable? In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) dive into the world’s most iconic brands. From the silky smooth storytelling of Cadbury, to the bold, heritage-rich identity of Guinness, the juicy missteps of Tropicana, and beyond.

We explore what elevates a brand from good to legendary, how emotional connection plays a role, and why even the best can stumble. Whether you’re a brand nerd, a marketer, or a business owner building your own legacy, this is your front-row seat to the strategies, stories, and surprises behind the brands we can’t stop talking about.

 

Topics we cover:

– What makes a brand timeless
– The genius behind Cadbury’s emotional branding
– Guinness and the power of heritage storytelling
– Tropicana’s rebrand fail—and what it teaches us
– Other under-the-radar brand masters you should know

Hit subscribe for more deep dives into branding, marketing, and business growth. Got a favourite iconic brand or one you think is overrated? Drop it in the comments!

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

More Stories

Blog

Why Purpose Needs to Lead the Future of Design
When everything is claiming to solve everything, it becomes easy to lose sight of the one thing that makes design actually meaningful: purpose.

Blog

Podcasting Has Grown Up (And Brands Should Pay Attention)
Podcasting used to be the quiet corner of the internet. A pair of hosts, a mic, and an audience who listened while cooking, commuting, or walking the dog. But those days are long gone.

Blog

Building Brands That Last in an Age Moving Faster Than Ever
Spending a week at Web Summit is a bit like stepping into the future while being shoved around by it at the same time. Everywhere you look there’s a new founder, a new product, a new “this is going to change everything” moment. It’s electric. It’s chaotic. And it’s a reminder of just how fast the ground is shifting under anyone working in tech or marketing today.

Podcast

Snap In The Mix | Christmas Special | EP 8
In this festive episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Tom Le Sueur, Founder and CEO of Snap, and Brand Strategist Charlie Glenn for a deep dive into the magic, madness, and marketing behind Christmas adverts.