Social media image sizes

The Complete Guide to Social Media Image Sizes in October 2020

By Sonny Teeling

Appropriately sizing your social media images is extremely important. It will avoid your content appearing in a low-resolution or areas of your content being cut out due to incorrect sizing for particular placements. This can negatively affect how current and potential customers perceive your brand which could have a knock-on effect on sales. So we have put together a complete guide to social media image sizes to ensure your content looks as crisp as possible across all platforms and placements.

 

Use the links below to navigate to the necessary Channel:

 

  • Facebook Profile Picture size: 170 x 170 pixels

Facebook Profile Picture Size

Displayed on Desktop170 x 170 pixels
Displayed on Mobile128 x 128 pixels

 

Tip: To get the highest possible quality, upload a 1080x 1080 image and adjust the slider underneath the image so that the dot is all the way to the left.

 

  • Facebook Cover Image – 820 x 360

Facebook Cover Social Media Image Size

Recommended Size820 x 360 pixels
Appearance on Desktop820 x 312 pixels
Appearance on Mobile 640 x 360 pixels
Minimum size400 x 150 pixels
File FormatRGB, JPG or PNG file less than 100 KB

 

Tip: To avoid parts of the content being cut off, ensure all content is within the safe zone (template below).

Facebook Cover Photo Template

 

Facebook Image Post – 940 x 788

Facebook Single Image Social Media Image Size

Dimensions940px x 788px
Max File Size8mb
File TypesJPG, GIF or PNG

 

Facebook Shared Link – 1,200 x 628

Facebook Shared Link

Image Dimensions1,200 x 628 pixels
Maximum File Size8mb
File TypesJPG, GIF or PNG

 

Facebook Event Image – 1920 x 1080

Facebook event cover Social Media Image Size

Image Dimensions1920 x 1080 (16:9 ratio)
Minimum Size470 × 174
File TypesJPG, GIF or PNG

 

Images narrower than 1920 pixels will be enlarged to fit, images wider than 1920 pixels will be cropped on both sides. Images taller than 1080 pixels will be cropped from the top and bottom.

 

Facebook Video Post – 1280 x 720 (minimum)

Facebook Video Post

Recommended video dimensions1280 x 720
Minimum width600 pixels (length depends on aspect ratio)
Landscape aspect ratio16:9
Max file size4GB
Recommended video formatsMP4 and MOV
Video length max120 Minutes
Video max frames30fps

 

Facebook Stories – 1,080 x 1,920 pixels

Facebook stories

Aspect Ratio9:16
File TypesJPG, GIF, PNG or MP4

 

Twitter Image Sizes

 

Twitter Profile Picture – 400 x 400

twitter profile picture Social Media Image Size

Image Dimensions400 x 400 pixels
Maximum file size2mb
File TypesJPG or PNG

 

Twitter Header – 1500 x 500

Twitter Cover Photo

Image Dimensions1,500 x 500 pixels
Maximum file size5mb
File TypesJPG, GIF or PNG

 

Twitter In-stream photo – 1024 x 512

Twitter image post

Recommended Size1024 x 512
Minimum size440 x 220 pixels
Recommended aspect ratio16:9
File typesGIF, JPG & PNG
Maximum file size3 MB for photos, 5 MB for animated gifs

 

Instagram Image Sizes

 

Instagram Profile Picture – 320 x 320

Instagram Profile Picture Social Media Image Size

Recommended Size320 x 320 pixels
Minimum Size110 x 110
File Types JPG or PNG

 

Profile photos need to be 110 x 110 pixels at a minimum. They’re stored at 320 x 320 pixels so make sure to upload an image at least that big, to future-proof.

Also, they are displayed as a circle. So make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

 

Instagram Image Post – 1080 x 1080

Instagram Image

Portrait1080 x 1350 pixels
Square1080 x 1080 pixels
File TypesJPG or PNG
Supported aspect ratiosAnywhere between 1.91:1 and 4:5

 

Tips:

  • If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.
  • Larger images will be sized down to 1080 pixels, and images less than 320 pixels will be sized up to 320 pixels wide.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution
  • If the aspect ratio of your photo isn’t supported, it will be cropped to fit a supported ratio.

 

Instagram Video Post – Square – 1080px x 1080px, Portrait – 1080px x 1350px, Landscape – 1080px x 608px

Instagram Video Social Media Image Size

Recommended video resolution600 x 600 pixels (square) or 600 x 315 pixels (landscape)
Aspect Ratios1:1 (square) or 1.9:1 (landscape)
Minimum resolution600 x 600 pixels
Maximum resolution1080 x 1080 pixels
Minimum length3 seconds
Maximum length60 seconds
Maximum size4GB
Frame rate30fps max
File typemp4

 

Instagram Stories – 1080 x 1920

Instagram Stories Image Size

Recommended resolution1080 x 1920
Minimum resolution600 x 1067
Aspect ratio9:16
Max file size4GB

 

IGTV – 720p (minimum)

IGTV Image size

Minimum resolution720p
Minimum frame rate30 FPS (frames per second)
Horizontal aspect ratio16:9
Vertical aspect ratio9:16
Maximum video length when uploading on Desktop1 hour
Maximum video length when uploading on mobile 15 minutes
Video length At least 1 minute long
File formatMP4

Tip: You can’t edit your cover photo after you’ve uploaded it, so make sure it’s perfect before you do.

 

LinkedIn Image Sizes

 

LinkedIn Profile picture – 300 x 300

LinkedIn Profile Picture Social Media Image Size

Recommended size400 x 400 pixels
Minimum size 200 x 200 pixels
Maximum file size10MB
Image types include
JPG, GIF or PNG

 

LinkedIn Cover image – 1,128 x 191

LinkedIn Cover Photo

Recommended size 1,128 x 191
Maximum file size4MB
Image types include PNG, JPG or GIF

 

LinkedIn Video Post – 1440 x 1080 (Minimum)

LinkedIn Video Size

Video Length3 secs to 30 min
File size75 KB to 200 MB
Resolution1080p (1440 x 1080; wide 1920 x 1080)
File formatMP4
OrientationLandscape, and square
Aspect Ratio1:2.4 to 2.4:1

 

LinkedIn Shared Image and Link – 1104 x 736

LinkedIn Shared Link Image Size

The recommended size for images or links1104 x 736 pixels
Appears552 x 289 pixels
Maximum size for shared images only1104 x 736
Image types includePNG, JPG or GIF

 

This size works for LinkedIn posts that share a photo or a link with an image to a blog post or article. If you’re only sharing a photo, you have a bit more room for the maximum size if you prefer.

 

Youtube Image Sizes

 

Youtube Profile Picture – 800 x 800 pixels

Youtube Profile Picture

Recommended size 800 x 800
File TypesJPG or PNG

 

They will allow you to choose different borders for your profile photo. However, the size is always the same. Make sure the focus of your photo is centered for the best results

 

Youtube Channel Art (cover photo) – 2560 x 1440 pixels

Youtube Channel Art Social Media Image Size

Recommended size 2560 x 1440 pixels
Minimum area for text and logos without being cut off1546 x 423 pixels
Minimum dimension for upload2048 x 1152 pixels
Maximum file size6MB

 

Youtube Video size – 1280 x 720 pixels (HD)

Youtube Video Size

Minimum resolution1280 x 720 pixels (HD)
File TypesMP4 & MOV

 

They require videos to be 1280 x 720 pixels in order to meet HD standards. This is highly suggested in order to have good image quality on your video and also attract viewers.

 

How can I resize my Social Media Images?

 

There are a number of helpful tools you can use to resize your content so that you achieve the optimum social media Image sizes for all placements. These include:

 

Photoshop (Paid Subscription)

Illustrator (Paid Subscription)

Canva (Free)

Be Funky (Free)

Paint (Free)

Shopify Image Resizer (Free)

 

Need help capturing, curating or publishing content for your Business? Get in touch today to see what we can do for you!