A Google Quality Score is the way that Google rates the quality and relevance of both your keywords and PPC ads. If you aren’t sure what these are, visit our SEM blog before you read on.
Your Google Quality Score is used to determine your CPC (cost per click) and multiplied by your maximum bid to determine your ad rank in the auction process. As we discussed in our SEM blog, search engine marketing isn’t just a case of throw in the highest bid & get what you want – Google wants you to actually have content that is relevant, quality and useful for the user.
So, Google will take into account….
Absolutely impossible to know unless you work for Google. But, it is pretty obvious from previous campaigns that CTR weighs strongly on this – after all is people see your ad, then click it, it probably means it is relevant to them.
Google rewards companies who do what they ask. So, if you tick the boxes, they will give you higher ad rankings for a lower cost. Nice right! This means that the higher your Quality Score is, the lower you pay per click.
Sign into Google Adwords (if you aren’t sure how to do that, visit our blog here for simple instructions). Then head to search campaigns – find relevant campaign – keywords – columns (three dash icon above keywords) – click quality score – apply. Now your quality score will be shown on each ad group. You will be given a number out of 10. This is your quality score for each.
Basically, everything we’ve outlined in our SEM blog here. It is doing keyword research, splitting those keywords into organised groups that are attached to individual ad campaigns, refining your ad text (change it if it isn’t working), optimise your landing pages by following best practise, add negative keywords.
Phew. Ok. How are you feeling? Do we still have your attention? Or feeling pretty overwhelmed by all the various parts of Digital Marketing you need to take into account in order to run really successful campaigns?
If it’s the latter, we’re here for you. Our team has dedicated many hours to learning SEO, SEM & Google Analytics inside out. Take the stress out of it and let us do it for you. Reach out today!