Peach Pubs
Where the Journey Began
Managing more than 20 separate websites also created unnecessary complexity, making it harder to keep content consistent, promote offers across the estate and provide a seamless customer experience.
The ambition wasn’t simply to replace the websites. It was to create one digital home that celebrated the individuality of every pub while making it easier than ever for customers to book a table, reserve a room or discover somewhere new.
Bringing Everything Together
Alongside the website, we carried out a light-touch refinement of the Peachy Pubs brand to better suit digital platforms. Typography, interface elements and visual styling were carefully evolved to create a cleaner, more contemporary experience while preserving the warmth, personality and familiarity people already associated with the brand.
The site architecture was completely reimagined around how people actually search and browse. Whether visitors were looking for somewhere to eat, planning a weekend away, organising a celebration or simply discovering their nearest pub, every route through the website was designed to be simple, intuitive and engaging.
Photography became one of the defining features of the project, using large, immersive imagery to showcase the atmosphere, food, accommodation and personality of every location, helping visitors picture themselves there before they even arrived.
Designed Around the Customer
Delivering Detail
Every pub and hotel was given its own dedicated destination, allowing visitors to explore what makes each location different while remaining connected to the wider Peachy Pubs family. Clear booking journeys were integrated throughout the site, making it easy to reserve a table, book a hotel stay or enquire about private events from almost any page.
The Old vs The New
The website also introduced stronger promotional aspects throughout, with feature sections highlighting each venue’s unique offering, customer reviews providing reassurance at key decision points, and carefully structured FAQ content answering common questions while strengthening the site’s long-term search performance. Flexible page layouts also allow the Peach Pubs team to promote seasonal campaigns, events and special offers across the entire estate from one central platform.
The Result:
A Platform Built for Growth
By bringing the entire estate together into one intuitive platform, visitors can now discover far more of what Peachy Pubs has to offer, whether that’s finding their next favourite local, booking a countryside getaway or planning a celebration with family and friends.
Behind the scenes, the business now benefits from a far simpler platform to manage, providing a stronger foundation for future marketing activity, improved organic visibility and greater opportunities to showcase the breadth of experiences available across the group.
The result is a website that feels every bit as welcoming as the pubs themselves, making it easier for customers to discover, explore and book everything Peach Pubs has to offer.
Let's shape what's next.
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