West Coast Barbers

Fresh Cuts Meet West Coast Vibes
Brand Identity  •  Illustration •  Web Design
Brand
Websites
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West Coast Barbers
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A Traditional Barbershop Nestled on the Serene West Side of Jersey.

From fades to beard trims, the West Coast team know the ins and outs of delivering top-notch service. They’ll have you looking and feeling great from the neck up. Keep scrolling as Snap unveils a complete brand overhaul.

Owning the West.

West Coast (formely Trevor's) sought to distinguish themselves amidst a multitude of competitors on the Island. Their objective was to retain their customer base while also drawing in a new wave of clients. Challenged with the task of redefining their identity, our goal was to pinpoint a unique selling point that would set this local barbershop apart.

Through our Creative Strategy Workshop, we uncovered a competitive advantage for the business: its exclusivity as the sole barbers on the western side of Jersey. This formed the foundation of our brand design strategy.

The identity draws its inspiration from the vibrant and laid-back vibes of Jersey’s West Coast and 1950’s Americana culture. We wanted the brand to have a retro feel, and represent and resonate with the West Coast community – a melting pot of surfers, skaters and outdoor adventurers.

Shop transformation

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Accompanying the brand’s strategic redesign, the barber shop received its own makeover, featuring standout elements such as custom wallpaper adorned with brand-specific illustrations and window decals on the shopfront, all contributing to the enhancement of the brand’s visibility and identity.

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Web experience

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To support the brand’s growth and make booking effortless, we designed and built a new website with ease-of-use at its core. The site brings the brand to life digitally, blending retro-inspired visuals with a clean, modern layout that feels intuitive and welcoming.

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Brand collab

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To round off the project we orchestrated a brand collaboration with the Stinky Bay Brewing Company, another local business that encapsulates the easygoing nature of Jersey’s West Coast.

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The Result: A Brand Built to Own the West

A cohesive brand experience that reflects the confidence, craft, and community spirit of West Coast. From the bold new identity to the refreshed physical space and intuitive digital presence, every element works together to clearly communicate what sets the barbershop apart. The website removes friction from the booking process, with clear user journeys and a straightforward structure that makes securing an appointment quick and easy. More than just a visual refresh, the new brand platform positions West Coast for continued growth — distinctive, authentic, and built to stand out on Jersey’s West Coast.
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