The Amazon Rebrand: A Strategic Refresh, not Reinvention
Amazon expanded dramatically over three decades, growing into an ecosystem spanning 50+ sub-brands across 15 global markets. Such rapid growth led to a fragmented brand with inconsistent logos, colours, and typefaces. Koto’s 18-month project responded to the need for a unified system that could support speed, scale, and cohesion.
Why Irreverence Works: Knowing When It’s OK to Take the Micky Out of Your Own Brand
Tourism ads don’t usually make us laugh out loud. But the Oslo Tourist Board managed to do just that, not by reinventing the wheel, but by ditching the wheel altogether.
It’s Time To Ditch The Pursuit Of Perfection
In branding, there’s often a rush to smooth the edges, polish the message, and present something flawless to the world. But lets not forget in a sea of product sameness, perfection can be boring.
Instagram Posts Are Coming to Google Search
Starting July 10, 2025, Instagram will begin allowing Google to index public posts from professional accounts. This means that your Instagram content could start showing up in Google search results.
Find out what’s changing, why it matters and what you can do to benefit (or opt out).
Harnessing the Power of Social Listening
Social listening is the process of monitoring online conversations about your brand, competitors, or industry to understand what people are saying and feeling. It helps businesses gather insights, track trends, and respond to customer feedback.
Embracing AI: How Businesses Can Innovate Responsibly and Thrive in the Future
Find out how businesses can innovate responsibly and thrive in the future with artificial intelligence.
What I Learned From Etsy’s Founder About AI and Creativity
In a world where AI is transforming every industry, I recently had the chance to hear Etsy’s CEO, Josh Silverman, share his insights about the evolving role of AI in creativity. What I learned from him was truly eye-opening…
Understanding Your Audience & Customers: The Core of Effective Marketing
Success in marketing often boils down to one thing: understanding your customers. Picture this, you’re tasked with creating a product that will truly resonate with your audience, but how do you get it right?
Building a Brand: Beyond Taglines and Visuals
The best brands don’t just have epic visual identities, they create platforms and experiences that resonate with their audiences on a personal and cultural level.
The Modern Shake-Up of Golf: Lessons for Rebranding and Accessibility in Other Industries
In recent years, golf a sport steeped in tradition and exclusivity has undergone a pretty seismic transformation. What was once perceived as a pastime for a select elite few has started to rebranded itself as an engaging, accessible, and culturally relevant activity.