We were super excited to show off our latest project, right in the heart of the Jersey Channel Islands, teaming up with Dementia Jersey. This wasn’t just any old project it was a real passion project for us, especially since Dementia has hit close to home for some of us on the team.
Our awesome design crew put in serious work to jazz up Broad Street. We added cool custom hoarding, a flashy new street sign, and funky window vinyls to spice things up for Dementia Awareness Week.
We didn’t stop there. We wanted the campaign to be interactive so we incorporated QR codes into the designs, inviting everyone to dive deeper into each message and get in on an island-wide scavenger hunt.
One of the things we’re most proud of? Renaming Broad Street to Memory Lane, if only for a little while. It added a whole extra layer of meaning to what we were doing.
Big shoutout to our pals at Signtech Limited for jumping in and helping us get all the signage up. Working with them was a blast, and we felt super lucky to be able to lend our design skills to such an important cause.
Ultimately, the campaign was all about spreading the word and making a difference. We wanted to show that together we can help people prevent the onset of dementia and bring our community closer together. We hope you had a chance to wander down Memory Lane and get in on the challenge. We look forward to working with more charities and organisations in the future.
