Tom Le Sueur, Author at Snap Design & Digital

Snap Stories

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Injecting Colour Into Jersey’s Community: Colour Run 2024
That's a wrap for Colour Festival 2024. Thank you to everyone who participated. Can you spot yourself in our video?

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Snap Approves: Refreshing Wine Brands
The wine world is slowly awakening, catching up to the quirkier craft ale market and infusing a dash of spice into their brand identities. Check out the Snap team's favourites.

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A Walk Down Memory Lane: Transforming Broad Street for Dementia Awareness Week
We were super excited to show off our latest project, right in the heart of the Jersey Channel Islands, teaming up with Dementia Jersey. This wasn't just any old project; it was a real passion project for us, especially since Dementia has hit close to home for some of us on the team.

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Breaking Free from Overthinking: Practical Wisdom for Business Leaders and Creatives
Drawing insights from Anne Bogel's "Don't Overthink It," this article explores practical strategies for CEOs and creatives to cut through the noise of indecision in both professional and personal realms.

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Netty Agency of the Year 2024
We don’t mean to brag but we have some exciting news to share with you all. And no, we haven’t worked out whether the chicken or the egg came first.

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How Snap Turned a Storm into a Chance to Grow – Our Journey with ‘Trees for Life’
When Storm Ciaran hit, it left a trail of destruction that touched not only the landscape but our hearts as well. We knew we couldn’t just stand by. That’s when our journey with ‘Trees for Life’ began.

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SnapSketch: A Canvas for Team Building and Creativity
Earlier this month, the Snap team embarked on an artistic adventure at Jaro Art Gallery - team life drawing. Find out which one of the team is the best with a pencil!  

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4 Techniques Brands Can Steal From TikTok Creators
If you’re a brand struggling to get engagement online or a business looking to spice up your marketing game, it might be time to take a cue from TikTok creators.

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Strategy vs. Tactics: Understanding Their Roles in Business
A business without a strategy is like a trip to the supermarket without a shopping list. You end up wondering around aimlessly putting all sorts into your basket. Then to make matters worse, when you get home you realise you forgot to buy tea bags…

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Recharging to Reach New Heights: The Entrepreneur’s Guide to Quality Time Off
As the creative mind behind Snap, a digital creative agency, I've learned the immeasurable value of taking time off to reset, recharge, and reignite my passion for innovation and leadership.

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Snap Insights: Demystifying Common Marketing Myths
In this blog, we’re diving deep into the realm of marketing myths, debunking popular misconceptions, and shedding light on the truth behind the buzzwords.

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Nurturing networks: Are you making the most of your existing audience?
Find out why Snap's CEO Tom thinks that tapping into your immediate network can be a goldmine for business.

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Everything You Need to Know About Data Collection and Customer Targeting in 2024
Find out how to adapt to the evolving trends in data collection and customer targeting in 2024.

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Snap Insights: How To Avoid Ad Fatigue
Learn how to keep ad fatigue at bay and keep your audience coming back for more!

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How a Thriving Company Culture Can Lead to Healthier, Happier Teams
At Snap we believe in nurturing a vibrant company culture. This year, we’ve seen a remarkable statistic at Snap: our average sick day per colleague is just 0.1 days year to date.

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Maximising Productivity in the UK’s Digital Landscape: Insights from a Creative Entrepreneur
In this blog, we're diving into the art of productivity. Find out my top tips for effective time management

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Work, Surf, Eat Repeat: Embracing the Remote Work Culture
Find out how working remotely can vastly improve your business and transform your company culture.

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Snap’s Top 5 Favourite Xmas Adverts
As a creative agency, we have a special appreciation for the magic of storytelling and the power of visual artistry. We share some of the teams all-time favorite Christmas video ads that have captured our hearts.

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Web Summit 2023 Round-Up
Find out what the team got up to at Web Summit the biggest tech conference in Europe.

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Rethinking User-Generated Content: A Strategic Insight from Snap
It’s time to move beyond the basic understanding of what platforms like TikTok offer and deep dive into the power of user-generated content.

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Growth vs. Marketing: Understanding the Essential Difference for Your Business
Understanding the distinction between growth and marketing is crucial for any business, regardless of its size or ambition.

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Snap’s Creative Leap: Embracing Innovation and Networking at Web Summit
In just a couple of weeks, we will be embarking on an exciting journey to the renowned Web Summit in Lisbon, Portugal. But this isn't just a trip for me; half of our dynamic team at Snap will be joining in this incredible experience.

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Snap Takes the Pedal and Triumphs in the September Cycling Challenge!
September was an exhilarating month here at Snap, the Jersey-based digital creative agency. We proudly took part in the Love to Ride cycling challenge, and what an adventurous ride it was!

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Content Strategy 101: Creating Compelling and Shareable Content
Check out the core principles of content strategy and uncover the key elements that contribute to creating compelling and shareable content.

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Sponsoring Champions – Pétanque Jersey’s 20th Triumph
Snap Design & Digital proudly sponsors Pétanque Jersey, as they celebrate a remarkable 20th victory in the Annual Inter Insular competition.

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6 Of The Best Free Marketing Tools For Small Businesses 
Marketing is an essential component of any small business. However, with limited budgets and resources, finding cost-effective solutions can be a challenge. That's why we've put together a comprehensive guide to help small businesses supercharge their marketing without breaking the bank.
Google Analytics 4

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Are you utilising Google Analytics 4?
Most people now have Google Analytics 4 set up on their website, but few are utilising it correctly in order to achieve their goals. Check out our top 5 simple tips to help you make the most out of Google Analytics.

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Leveling Up Snap’s Creative Ops: Unlocking the Path to Excellence! 
In our quest for continuous improvement and delivering unparalleled customer experiences, Snap recently embarked on the Future London Academy's 'Creative Operations' Course.
Lean Six Sigma

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Creating Digital Ninjas
Tom (CEO), Jack (Technical Director) and James (Digital Project Manager) have just been awarded Lean Six Sigma Green Belts following their participation in the Jersey Business Business Improvement Programme.
Snap wellbeing

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Well-being is HOT right now!
This year, Monday 18th July was the hottest temperature ever recorded in Jersey. The new record high temperature recorded by Jersey Met was 37.9 degrees Celsius. So, for the well-being of the team, we decided that the whole studio would have a day off to enjoy the sunshine and do something that is good for the soul. Find out what the team got up to.
Measuring Business Online

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How to Measure the Performance of your Business Online
These days, it’s pretty easy to get hold of stats and graphs that can tell you a bit about how your business is performing online. But the key to success lies in truly understanding how to transform your data into actions that align with your business objectives.
Branding

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What is a Brand and how important is it for your business?
Often we hear people and businesses using the term “brand”. However, despite being a common term in the marketing and business world, it is not always clearly understood. Find out exactly what a brand is and why building a strong brand is an integral part of business success.
Social Media Image Sizes

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Complete Social Media Image Sizes Guide 2024
Appropriately sizing your social media images is extremely important. It will avoid your content appearing in a low-resolution or areas of your content being cut out due to incorrect sizing for particular placements.

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Four years in the making
As we fearlessly enter the 5th year of Snap we thought it would only be right to look back at a period like no other. A global pandemic, some new faces, exciting projects and the launch of a new platform.
Rebranding

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Rebranding: When and why to do it?
Branding is one of the most important parts of building a successful business. However, some businesses get confused about when and why they should rebrand.
Google Ads Quality Score

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What is a Google Ads Quality Score?
Your Google Ads Quality Score is the way that Google rates the quality and relevance of both your keywords and pay per click ads. Find out our tips on how to improve it.
Marketing Strategy

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9 Things You Need to Consider for Your 2023 Marketing Strategy
Need helping putting together your 2022 marketing strategy? Find out the 8 things you need to consider when creating your marketing plan for the year ahead.
Google Analytics

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What is Google Analytics?
Google Analytics is a web analytics service that tracks website traffic and user behaviour. It is one of the most popular tracking tools available today with over 29 million using it to analyse their website data.
SEO

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What is SEO? Your 2023 Guide to Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of improving your website to help increase your organic visibility in search engines for keyphrases relevant to your business or content.
Becoming Snap

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Becoming Snap
Working from our offices in St Helier surrounded by 11 talented Snappers, it is hard to believe that just two years ago we were dreaming up this venture.