Snap Insights: Demystifying Common Marketing Myths

Snap Insights: Demystifying Common Marketing Myths

In a world saturated with information and armchair experts, it’s easy to fall prey to common marketing misconceptions. In this blog, we’re diving deep into the realm of marketing myths, debunking popular misconceptions, and shedding light on the truth behind the buzzwords. 

So grab your coffee, settle in, and let’s separate fact from fiction in the wild world of marketing. Read on to discover the lies you’ve been told and sold!

Myth one: “If it’s viral, it’s successful”

While viral campaigns can generate massive attention, they don’t always translate into long-term success or meaningful engagement. Focusing solely on creating viral content can overlook the importance of building genuine connections with your audience over time. Ultimately the goal of content is to build a connection with your audience and drive sales. 

Myth Two: “More content equals more engagement”

Quantity doesn’t always equate to quality. Instead of bombarding your audience with an endless stream of content, focus on creating high-quality, relevant content that resonates with their needs and interests. It’s better to have a few impactful pieces than a plethora of mediocre ones. Plus producing masses of content takes time. When it comes to content at Snap we live by the saying ”direction over speed”. 

Has your content strategy got you stuck in the mud? Get in touch and let our experts give you a helping hand. 

Myth Three: “Social media followers = business success”

Having a large number of social media followers can be impressive, but it doesn’t necessarily translate to business success. What matters more is the quality of your followers and their level of engagement. Focus on building relationships and providing value rather than chasing follower counts and remember some of the best brands in the world have grown out of having super niche followings. 

Myth Four: “SEO is all about keywords”

While keywords are important for SEO, they’re not the only factor that search engines consider. User experience, website performance, mobile-friendliness, and quality backlinks also play crucial roles in determining search rankings. We recommend taking a more holistic approach to SEO to maximise your online visibility.

Feel like your SEO is letting you down? Get in touch with one of our digital marketing experts and get your website the visibility it deserves. 

Myth Five: “Email marketing is dead”

Contrary to popular belief, email marketing remains one of the most effective channels for reaching and engaging with your audience. With personalised, targeted campaigns, email marketing can drive significant ROI and nurture leads throughout the customer journey – plus it can be really cost-effective. Don’t overlook the power of a well-executed email strategy in your marketing efforts.

To Round-Up

Remember, the key to successful marketing lies in continuous learning, experimentation, and a willingness to challenge conventional wisdom. If it sounds to good to be true it probably is!

If you found this useful but still have a few myths that need debunking then get in touch! 

More Stories


Netty Agency of the Year 2024
We don’t mean to brag but we have some exciting news to share with you all. And no, we haven’t worked out whether the chicken or the egg came first.


How Snap Turned a Storm into a Chance to Grow – Our Journey with ‘Trees for Life’
When Storm Ciaran hit, it left a trail of destruction that touched not only the landscape but our hearts as well. We knew we couldn’t just stand by. That’s when our journey with ‘Trees for Life’ began.


SnapSketch: A Canvas for Team Building and Creativity
Earlier this month, the Snap team embarked on an artistic adventure at Jaro Art Gallery - team life drawing. Find out which one of the team is the best with a pencil!  


4 Techniques Brands Can Steal From TikTok Creators
If you’re a brand struggling to get engagement online or a business looking to spice up your marketing game, it might be time to take a cue from TikTok creators.