The main goal of this project was to create a brand identity that focused on the founders core vision and values. Rock n Road is a hub for anyone at any level of skill, and a brand that conveyed this was paramount. It needed to be receptive, inclusive, and assist in bringing a whole running community in Jersey together.
Implemented across their store signage, digital marketing and custom built website, the new brand identity celebrates everything Island running culture is known for. The Rock n Road badge, a simple but aesthetically pleasing oval shape featuring a road running off into a set of hills and a rising sun, it is an identity that hobbyists and athletes alike can rally around. A full set of icons were also produced, including the three main service areas – Road, Track and Trail.