Rock n Road
A Running Culture for Everyone
Founded by a collective of running enthusiasts, ‘Rock n Road’ opened it’s doors at Liberation Wharf in 2021.
Offering solid advice on training from your next 5K or off-road ultra, customers are able to drop-in for a gait analysis to determine which footwear is best suited to them, visit for a friendly chat and a cup of coffee, or sign-up and join them for one of their weekly running sessions that begin in-store, and other locations around Jersey.
Service & Scope
Branding / Brand Guidelines / Web Design / Web Development / Iconography
Challenge
The main goal of this project was to create a brand identity that focused on the founders core vision and values. Rock n Road is a hub for anyone at any level of skill, and a brand that conveyed this was paramount. It needed to be receptive, inclusive, and assist in bringing a whole running community in Jersey together.
Our Approach
Implemented across their store signage, digital marketing and custom built website, the new brand identity celebrates everything Island running culture is known for. The Rock n Road badge, a simple but aesthetically pleasing oval shape featuring a road running off into a set of hills and a rising sun, it is an identity that hobbyists and athletes alike can rally around. A full set of icons were also produced, including the three main service areas – Road, Track and Trail.
Working with Snap on our upcoming business has just been great. We didn’t really know what to expect but Snap guided us through the marketing process with professionalism, care and attention. They really listened to what it was we wanted, made many great suggestions and took on board all our feedback. Tom and the team at Snap took a genuine interest in our business and the outcome has been a website, logo and marketing campaign which we are really proud of. We hope to continue working with them once our business launches and begins to grow.
Rik De Louche
Co Founder
