The goal of the project was to realign the visual identity and digital presence with the new internal strategy completed. With a focus on the affirmed core values and internal culture we were set a task to set a tone for the new brand and website that would stand out from a crowded finance industry.
We started with the core values central to Garfield Bennett; Excellent, Ambitious, Agile, Trusted & Loyal. These core values were the basis of our rationale for introducing the ‘Stag’ icon to the new brand identity system. The system is documented into the brand guidelines that has a seamless and all encompassing look and feel from the attention-holding typeface through to the bespoke service iconography.
Using this brand system we designed and developed a bespoke website that would provide a much more accurate representation of the Island’s most distinguished firms. From both a client and employee standpoint, this website is responsible for optimising information and showcasing the high-value service.