Garfield Bennett
Nurturing Client Wealth
Established in 1995, Garfield-Bennett has been a long-standing member of the Legal and Trust Industry in Jersey.
Over the years the Group has become one of the most reputable and trusted providers within the finance sector, evidenced through a multi-national and diverse client base.
Service & Scope
Brand Identity / Brand Guidelines / Web Design / Web Development / Animation
Challenge
The goal of the project was to realign the visual identity and digital presence with the new internal strategy completed. With a focus on the affirmed core values and internal culture we were set a task to set a tone for the new brand and website that would stand out from a crowded finance industry.
Our Approach
We started with the core values central to Garfield Bennett; Excellent, Ambitious, Agile, Trusted & Loyal. These core values were the basis of our rationale for introducing the ‘Stag’ icon to the new brand identity system. The system is documented into the brand guidelines that has a seamless and all encompassing look and feel from the attention-holding typeface through to the bespoke service iconography.
Using this brand system we designed and developed a bespoke website that would provide a much more accurate representation of the Island’s most distinguished firms. From both a client and employee standpoint, this website is responsible for optimising information and showcasing the high-value service.
