A Modern Identity for a Trusted Financial Partner
BDD Financial Services partnered with Snap for a full rebrand to modernise their identity and better reflect their evolving service offering. As they transitioned from Business Development Directors to Financial service partners and advisors.
Newly coined BDDFS needed a brand that communicated their expertise, approachability, and expanded focus within the financial sector. A key part of the rebrand was a new website, designed to clearly express their new identity, enhance their digital presence, and showcase their broadened service lines.
Brand Strategy & Identity Development | Logo Design | Web Design & Development | Social Media Branding & Assets | Photography Guidelines | Refined Messaging
BDDFS’s existing brand lacked consistency and modern appeal. Their branding elements, from logos to typography, felt outdated and didn’t fully capture the company’s progressive approach to financial services. Additionally, their website was not optimised for user experience, making it difficult for potential clients to navigate services or engage with the brand.
BDDFS needed a full-scale transformation that included a refined brand identity, an intuitive website, and a unified visual language to ensure consistency across digital and print platforms. Our approach was to craft a fresh and professional brand that instilled confidence while remaining visually engaging and accessible.
The new BDDFS website serves as a professional yet inviting digital hub, enhancing credibility and client engagement.
Streamlined Navigation
We restructured the website for an intuitive user experience, making it easier for visitors to explore services, understand BDDFS’s offerings, and get in touch.
Improved User Experience
A clean, modern layout with strategic use of brand colours and typography improves readability and guides users seamlessly through the site.
Future-Proof Functionality
The website is designed for easy updates, ensuring BDDFS can maintain a fresh, relevant, and engaging online presence as their services evolve.
BDDFS now has a refined and cohesive brand identity that reflects its professionalism and ambition. The updated branding creates a strong visual presence that enhances credibility and fosters client trust.
Custom Logo & Visual Identity
We designed a completely custom logomark and a secondary BDD mark to provide flexibility across applications, from digital to print collateral.
Refreshed Colour Palette & Typography
A modern, sophisticated colour palette and font selection create a polished yet approachable aesthetic that strengthens brand recognition
Clearer Messaging
We established a professional yet approachable tone of voice that speaks to a diverse audience, from corporate clients to individual investors.
Consistent Branding Across Touchpoints
From business cards to social media graphics, BDDFS now has a unified brand presence that ensures a professional and cohesive experience across all platforms.
