Broad Street Dental approached us with the goal of modernising their brand and online presence. As a trusted name in dental care, they wanted to refine their image to reflect their high-quality services while maintaining their strong community reputation. They needed a new website, a refreshed brand identity, and a clearer positioning strategy that would set them apart in a competitive market.
At the heart of their request was a desire to stand out in an increasingly competitive market. With more dental practices investing in digital marketing and sleek branding, Broad Street Dental knew they needed a fresh, future-proof identity that would not only attract new patients but also reassure their loyal clientele that they remained the same expert, caring team they had always been.
Brand Strategy | Visual Identity | Web Design |
Web Development | Motion Graphics
Broad Street Dental wanted to elevate their brand while maintaining the warmth and trust their patients had come to expect. They needed an online presence that appealed to both existing and potential patients, showcased their full range of services, and was optimised for digital discovery. Balancing clinical professionalism with an inviting and approachable identity was key.
Our strategy for Broad Street Dental focused on injecting a more playful and inviting aesthetic while moving away from a traditionally clinical feel. We refreshed their visual identity with a warmer, more engaging design that made the brand feel approachable while still professional.
A fully redesigned website improved user experience, making it easier for patients to navigate services, book appointments, and connect with the practice. By incorporating vibrant visuals, friendly messaging, and a modernised brand presence, we helped Broad Street Dental stand out as a welcoming, patient-first practice in a competitive market.
A Strong Visual Identity
We developed a modern, yet timeless brand identity, incorporating a sleek and fresh colour palette, contemporary typography, and a clean logo that reinforced trust and expertise.
Contemporary Website
The new site was built with user experience at its core, ensuring easy navigation, clear service offerings, and seamless online booking. Mobile-first design and SEO best practices helped boost their online visibility.
Enhanced Brand Positioning
Our messaging introduced a more engaging and playful tone, injecting warmth and personality into the brand while maintaining its professional credibility. We moved away from overly clinical language, opting for friendly, conversational messaging that made dental care feel more approachable. By incorporating light-hearted phrasing and a more relatable voice, we helped Broad Street Dental connect with patients on a personal level, ensuring the brand felt both welcoming and aspirational.
