Buckden Partners
Sourcing Outstanding Talent
Revitalising Buckden Partners' Identity and Crafting a Bespoke Website to Enhance Talent Sourcing.
Buckden Partners are a leading UK consultancy firm that provides recruitment solutions to the banking, financial services, and real estate sectors. Their experienced team boasts a combined 40 years of expertise and has cultivated a unique and extensive network to deliver a personalized and comprehensive service to clients.
Service & Scope
Branding / Brand Identity / Web Design / Web Development / Animation
Awards
Challenge
Buckden Partners sought to enhance their brand image to reflect their exceptional level of service quality and clientele, whilst also showcasing their unique approach to recruitment. To achieve this goal, they needed to modernise their brand identity to better align with their values and position within the market.
Our team took a multi-faceted approach to revitalising Buckden Partners’ brand image. This included several key steps to create a cohesive and impactful brand identity.
Our Approach
Firstly, we updated the Buckden Partners logo with a light weighted sans-serif wordmark. We then produced a new colour palette system complete with custom iconography for each of their market areas. Next, we applied a glass morphism style to the brand, using circular shapes to emphasise the employee search aspect of Buckden Partners’ business. This approach not only created a visually striking design, but also helped to convey the company’s focus on finding the best talent for their clients.
With the brand system in place, we developed a fully custom website to showcase the company’s services, processes and values. Designed to be visually engaging and easy to navigate, it provides potential clients with a clear understanding of Buckden Partners’ expertise and commitment to delivering outstanding recruitment solutions, with clear call-to-action areas for clients and candidates to get in touch. The website also boasts a dynamic hero video that incorporates the Buckden Partners logo mark. The circular shapes from the logo come to life with video footage of various offices, suburban settings, and transportation scenes, providing an immersive representation of the daily experiences of their clients.
By 2022, our website was looking outdated and tired. We mandated Snap to overhaul our branding, website and marketing. Despite limited direction on what we desired, Snap presented us with some strong concepts to help shape and focus the brief. Our website has received fantastic feedback from clients and candidates alike, and this wouldn’t have been possible without Sam and the team.
Ciaran Bullock
Partner
