Create a new brand and website that reflects Clifden Surgery’s mission of providing healthcare for all.
Create a more engaging visual identity that works well across both traditional and digital channels whilst maintaining established core brand attributes.
Create a sleek and easy-to-navigate website that is accessible to a multi-lingual demographic.
Snap collaborated closely with the Clifden Surgery team to develop its brand identity. A series of brand workshops led to the discovery of Clifden’s brand message, ‘Healthcare Without Barriers’, which set a clear tone for the new brand and website.
When crafting Clifden Surgery’s logo identity, we took inspiration from the new office space. By immersing ourselves in the environment, we gained insights into the architecture, atmosphere and overall feel. This allowed us to create a logo that harmonised with the location and complemented its modern aesthetics.
To enhance the friendly and approachable identity of Clifden Surgery, we chose a rounded font for the brand. The letter ‘C’ was designed with smooth curves to resemble a stethoscope. We opted for a gradient composed of warm and inviting colours, which evoke feelings of warmth and friendliness.
We extended the logo to the new office space by creating captivating signage. The signage serves as an eye-catching representation of the brand, leaving a lasting impression on clients, employees, and visitors as they enter the surgery.
The new brand identity and focus on accessibility was seamlessly integrated into the design of the new Clifden’s website.
We wanted to ensure that the website catered to a broad range of demographics including both digital-savvy and non-digital native clientele, reflective of the surgery customer base. The website content was organised logically ensuring that visitors could navigate through the website with minimal effort and quickly access the information they needed.