Excel Recruitment
Redefining Recruitment
Excel Recruitment, a trailblazer in the recruitment industry since 1994, is renowned for its personalised approach to connecting top-tier candidates with the right clients.
Instead of embracing a one-size-fits-all strategy, Excel takes pride in distinguishing itself from typical recruitment agencies. Recognising the need to stay ahead in a dynamic industry, the brand embarked on a journey to refresh its image, aiming to showcase its distinctive flair.
Service & Scope
Brand Identity | Video Production | Illustration | Animation
CLIENT FEEDBACK
“We engaged with the team at Snap in 2022, initially on a tactical basis. We were very happy with the outcome of this and have since extended our collaboration to become more encompassing and strategic.
The team are great to work with and we’ve had some fun and laughs along the way! They are focused on helping us achieve our marketing objectives and we’d have no hesitation in recommending Snap and very much look forward to our continued journey together.”
Ben Le Feuvre – Director
Challenge
Recruitment Redefined
Echoing their slogan, Snap’s objective was to reshape people’s perception of recruitment companies, emphasising Excel’s dedication to building meaningful connections with candidates and prioritising relationships over commissions. This entailed revisiting the brand identity and implementing strategies to engage effectively with both candidates and clients.
Website Design Elements
With the brand revitalisation project complete we built out a set of assets to be placed on their website and provided copy, to ensure continuity across key digital channels.
Digital Marketing
In order to drive traffic to their website and generate leads for Excel we now manage their paid search marketing.
Over the course of a year and a half, our digital ads have generated:
700+ website conversions
20K+ website visitors
3 Million+ impressions
Our Approach
Brand Revitalisation
To ensure Excel stood out in the competitive recruitment landscape, we focused on breathing new life into its brand identity. We refined the logo, creating a cleaner and more balanced version. Drawing inspiration from the logo’s elements, we crafted playful patterns that added visual interest to the brand.
Additionally, we introduced a brighter colour scheme to infuse excitement into the brand, positioning it as a dynamic agency. The imagery direction was adjusted to spotlight candidates, highlighting their importance to Excel’s approach to recruitment.
Adding Character
To enhance engagement and cultivate a more approachable image, we introduced a friendly mascot to feature in Excel’s register campaign, aiming at enticing potential candidates to join Excel’s network. This mascot not only effectively showcased Excel’s enticing sign-on bonus but also played a key role in differentiating the brand from competitors.
Behind the Scenes
As part of our strategy to set Excel apart, we wanted to offer a glimpse into Excel’s company culture. To achieve this, we crafted a promotional video featuring an interview with the directors. This platform allowed them to authentically share their personal stories, forging deeper connections with potential candidates and clients. As a result, viewers can gain an insight into the passion for recruitment driving Excel’s leadership team, as well as their commitment to the company’s core values.
