Freedom physio & wellness

A Digital Strategy for Care & Recovery

Where the journey began

Freedom Physio & Wellness is a leading physical therapy and wellness centre, specialising in helping individuals recover from injuries, manage chronic pain, and improve their overall wellness. Their goal is to offer personalised care that promotes long-term health and vitality.

Our partnership with Freedom Physio & Wellness began several years ago when they approached us to help build their brand identity. At that time, the clinic was in its early stages and looking to establish a distinctive presence in a competitive market. We worked closely with their team to craft a brand that reflected their core values of care, compassion, and expertise. This included designing their logo, developing a cohesive visual identity, and creating a brand story that resonated with their target audience.

The initial project laid a solid foundation for their success, giving them the tools to communicate their mission effectively and stand out in the local healthcare industry. Over time, as their brand grew stronger, the team at Freedom Physio & Wellness recognised the need to further expand their reach and modernise their marketing efforts. 

Despite offering excellent services, they found it challenging to consistently attract new clients and maintain a strong online presence. This is when they turned to us again, leveraging our expertise in digital marketing to address these challenges and take their business to the next level.

Service & Scope

Brand & Identity  |  Digital Advertising |  Video Marketing 

PERFORMANCE STATS

368% increase
Total website users (6-months)

220% increase
Total website conversions(6-months)

Challenge

Despite the strong foundation we helped establish during the initial brand-building phase, Freedom Physio & Wellness encountered new challenges as they sought to grow further. While their identity and mission were clearly defined, standing out in a crowded digital landscape remained a significant hurdle. The clinic struggled to attract a steady stream of new clients, as their existing content didn’t fully capture the unique value of their services or connect deeply with their target audience.

Additionally, their earlier advertising efforts, which lacked the precision and strategy required in a competitive market, led to suboptimal results and inefficient budget use. They realised they needed more than just a compelling brand—they needed a tailored digital marketing strategy to elevate their online presence, refine their advertising spend, and create engaging, high-impact content that would resonate with potential clients and drive consistent growth.

the strategy

Video Marketing 
By combining creative video content with precision-targeted ad campaigns, we aimed to not only increase Freedom Physio’s online presence but also drive high-quality leads and foster lasting connections with their audience. We crafted an engaging brand video that showcased Freedom Physio’s expertise, service offering and the personalised care they provide.
Optimised Google ads 
To drive traffic to their site we developed highly targeted Google Ads campaigns focused on relevant keywords and audience segments. Continuous analysis and optimisation were employed to ensure the ads were reaching the right audience and maximising ROI – leading to improved key performance metrics MoM.
Targeted Social Media Advertising
We also leveraged a series of video and service-specific ad variants across social media platforms such as Facebook and Instagram. By using targeted social ads, we ensured that the video reached specific demographics and interest groups relevant to Freedom Physio’s services.  Leveraging Google Performance Max Implemented Google Performance Max campaigns to reach potential clients across multiple Google channels, including Search, Display, YouTube, and Discover. We also utilised dynamic creative assets to adapt the campaign messaging based on user behaviour and preferences, enhancing engagement and conversion rates.

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