Jersey Netball, a well-established community association, approached Snap to help modernise its brand and digital presence. With a wide-ranging membership that includes elite players, juniors, social leagues, and supportive parents, they needed a cohesive strategy to bring everyone together under a unified identity. The goal was to reflect their vibrant, inclusive community and elevate the sport’s standing in Jersey and beyond.
Brand Strategy | Brand Identity | Web Design | Web Development
Jersey Netball’s existing brand and website were outdated and fragmented. Their website had too many pages, inconsistent information, and a layout that was hard to navigate. It served mainly as a resource for current members but did little to attract new players, volunteers, or sponsors. Jersey Netball wanted to reposition itself as a modern, inspiring organisation that appealed to all ages, attracted new funding, and competed for attention with bigger sports like football.
We sought to create a unified visual identity and a user-friendly website, to bring together their diverse membership, from elite players to social leagues, while appealing to new players, sponsors, and supporters. The approach focused on balancing tradition with a fresh, modern aesthetic, streamlining user journeys, and creating a platform that inspires pride and engagement across all touch points.
The website has become a welcoming hub for anyone interested in netball, with clear paths for users to engage, join, or support the association.
Streamlined Navigation
We simplified the site structure, making it easier for visitors to find what they needed, whether joining a club, looking for sponsorship opportunities, or just learning more about the association.
Improved User Experience
The updated website was designed to welcome everyone, from experienced players to first-timers, with added personal touches like stories and dynamic visuals to inspire visitors.
Future-Proof Functionality
We ensured the site was easy to update and maintain, giving Jersey Netball the tools to keep their online presence fresh and engaging.
Jersey Netball now has a brand and website that reflect its ambition and inclusivity. The refreshed brand identity has united its diverse membership while creating opportunities to attract new players and funding.
Brand Strategy Workshop
The process began with a collaborative brand strategy workshop, where we worked closely with their team to define core values, messaging, and the visual direction. The aim was to gather the true essence of Jersey netball in order reposition the brand.
Repositioning the Brand
We made the brand feel modern and aspirational without alienating its longstanding members.
Clearer Messaging
We defined a tone of voice that resonated with key brand stake holders and audiences, from young players and parents to corporate sponsors. We also ensured that the key messages made Jersey Netball’s brand more inclusive and approachable.
Flexible Identity
We created a cohesive logo and a suite of eye-catching visual elements that worked seamlessly across uniforms, social media, and printed materials. The goal was to give everyone involved—whether a player, coach, umpire, or parent—something they could feel proud to represent.
