Law At Work
The right brand for the right advice
Law At Work are the leading employment and health and safety specialists in the Channel Islands.
Law At Work believes that doing the right thing starts with getting the right advice. We were tasked with refreshing their brand to encapsulate their values of integrity, curiosity, and collaboration. Modernising their existing logo, as well as expanding the brand with the creation of new brand assets, shapes, and a complimentary colour scheme. Alongside this we provided an accompanying content strategy to enhance brand awareness and increase traffic to the new website.
Service & Scope
Content Strategy
Challenge
Contemporary Brand Revamp
Law At Work were looking to refresh their brand in order to stand out in a competitive digital landscape.
Brand Marketing
We were tasked with producing an accompanying marketing strategy to showcase Law At Work’s unique value proposition and drive brand awareness.
Our Approach
Logo and Brand Identity Rework
We reworked the Law At Work logo and accompanying assets to communicate a more contemporary feel and ensure that the brand would maintain visibility across various platforms a mediums. We used a colour pallet that is associated with trust, reliability, and stability in order to communicate a sense of professionalism and integrity.
Custom Website Rebuild
The website overhaul aimed to elevate brand visibility and enhance user experience. We focused on sleek design elements, intuitive navigation, and responsive functionality. Engaging visuals and streamlined content were strategically integrated to captivate audiences while conveying brand essence.
Content Strategy Guide
To ensure the website overhaul maintained a high level of traffic we produced a content strategy that included a ”best practice” guide for both paid and organic channels.
Launch Campaign Video
