With an existing brand and loyal customer base, we were mindful that a move away from the name could be a risky move, so we transitioned to a more all-encompassing name, ‘Channel Eye’. This naming exercise along with a full brand visual identity project allowed us to think bigger than the solo platforms and explore a wider audience. The visual identity takes design cues from classic broadcasting with a geometric negative space eye logo and a tryptic of fresh blues to represent the channel.

We designed and developed a responsive website that is alive with content. Our team created a compelling UX through readership functionalities and efficiency-boosting tools for our Editorial team. For Channel Eye it’s fast, reliable digital news delivery is a critical capability.

Channel Eye provides a daily newsletter to subscribers which is rich in content pulled from the platform that engages readers while they enjoy their morning coffee. Reaching readers through a multichannel approach means we can provide the right content to the right people at the right time.