Kabannas
The Start of an Adventure: Kabannas
WHERE THE JOURNEY BEGAN
When Kabannas reached out to us, they were seeking more than just a marketing service; they were looking for a trusted partner who understood the hospitality landscape and could help them carve out a unique identity in a competitive market.
As Kabannas was newly launched and without an in-house marketing team, they needed a trusted consultancy partner who could help establish the right foundations for future success.
They needed expert marketers who could navigate the initial phases of launching a new company, guide the brand, craft a compelling narrative and develop effective strategies that would garner success in the competitive hospitality market.
Service & Scope
Marketing Consultancy | Web development | Brand Development
Key projects
Strategic Marketing Consultancy
From the outset, we engaged deeply with Kabannas to understand their existing brand identity and the gaps in their marketing strategy. While they had a solid foundation, they needed guidance on how to elevate their presence. We rolled up our sleeves and immersed ourselves in their world, providing insights and strategies that would not only enhance their brand but also align with their goals.
We continue to provide Kabannas with ongoing marketing consultancy, helping them adapt their strategies to changing market conditions and new opportunities – ensuring their marketing efforts remain effective and aligned with their growth objectives, with tailored advice always at hand to address new challenges.
Web Optimisation and Development
Recognising the importance of a strong online presence, we oversaw the optimisation of Kabannas’ website. While they chose a budget-friendly template site, we produced copy, provided designed assets, advised on functionality to ensure it would drive conversions. We’ve also continued to support their digital efforts post-launch, offering guidance on updates, functionality tweaks, and enhancements to ensure the site remains a dynamic and effective part of their overall marketing strategy.
PROJECTS
Flexible-support
Our Flexible Retainer approach allows Kabannas to access our full range of marketing services as needed, providing them with expert guidance to navigate the initial stages of building their brand and a full-service marketing team without the constraints of a rigid scope:
- Branded Photography
- Sub-brand Launches
- Social Media Training
- Sales Enablement Materials
- Branded Templates
- Monthly strategy sessions
- Email Marketing & CRM Management
RESULTS
Brand Photo Shoot
We meticulously planned and executed a photo shoot, carefully selecting models and creating a shot list that showcased Kabannas’ vibrant atmosphere. Kabannas now have a full suit of branded photography for use across their marketing channels.
Confidence to Expand
Since the launch of their parent brand, we’ve provided strategic marketing support and design collateral for the launch of two more sub-brands under the Kabannas umbrella. ‘Compadre’, a beer brand that is now served in all their properties, and ‘Kabin’ their in-house bar.
A Social Media-savvy Team
Building out a social media strategy and user guide has enabled the on-site team’s to capture social content that is inline with the broader marketing strategy. Engagement on their social media platforms increased, and their understanding of how to reach their audience improved significantly.
Decision-making with confidence
Kabannas continues to benefit from the full breadth of our services and an expert account manager, ensuring they have the right expertise on hand for each phase of their growth. This includes branding, digital campaigns, strategy development, email marketing and more.
Turning strategy into results
By crafting visually engaging and informative sales enablement materials, we’ve equipped their sales team with the tools they need to make a strong impression in meetings and negotiations. This tailored approach ensures Kabannas can clearly communicate their unique value proposition, leading to stronger partnerships with tour operators and educational groups.
