VOISINS Spa rooms
Building A Rejuvenating Brand
Building a rejuvenating brand for Voisins Spa Rooms
Nestled inside the Jersey-famous Vosins Department Store, Vosins Spa Rooms provides luxury spa and beauty treatments to islanders as an indulgent break from shopping. We were tasked with creating a simple yet stand-out brand identity to neatly sit under the flagship department store brand.
Service & Scope
Brand I Logo Development | Iconography | Video
Challenge
Being one of the only Spa’s on St Helier’s high street, the founders were looking for a brand to compliment their existing brand family, whilst encompassing well-being services offered. This extended to an accompanying launch video to showcase their unique offering.
Our Approach
Brand Building
The brand identity is drawn from the department store’s heritage logo and colour palette. The client wanted the brand to exude luxury, so we opted for a muted rose colour – synonymous with the finer things in life. Curating a series of bespoke branded icons for use across their in store graphics, digital channels and website.
Launch video
To launch the opening of the Spa Rooms we directed and produced a short 30-second video to showcase the Spa Rooms key offerings and available treatments.
