Why Purpose Needs to Lead the Future of Design
When everything is claiming to solve everything, it becomes easy to lose sight of the one thing that makes design actually meaningful: purpose.
Podcasting Has Grown Up (And Brands Should Pay Attention)
Podcasting used to be the quiet corner of the internet. A pair of hosts, a mic, and an audience who listened while cooking, commuting, or walking the dog. But those days are long gone.
Building Brands That Last in an Age Moving Faster Than Ever
Spending a week at Web Summit is a bit like stepping into the future while being shoved around by it at the same time. Everywhere you look there’s a new founder, a new product, a new “this is going to change everything” moment. It’s electric. It’s chaotic. And it’s a reminder of just how fast the ground is shifting under anyone working in tech or marketing today.
What Web Summit Taught Me About Human-Led Design
At this year’s Web Summit, one idea cut through the noise. In a world obsessed with data, automation and optimisation, the real competitive edge is something you can’t measure at all. Soul. From how we design brands to how we build teams, the work that truly resonates is the work that feels alive. In this blog, I explore why creativity needs curiosity, culture, and human-led storytelling more than ever, and why soul still matters even in the age of AI.
Is Your Org Chart Ready for AI?
Most businesses are still clinging to the same organisational charts they had in the 1800s. Pyramids. Boxes. Arrows. Discover how AI is reshaping the structure of organisations.
The Feeling That Sticks: Why the Best Video Campaigns Still Lead With Story, Not Sell
From Nike’s viral crossbar challenge to Peter Kay’s “Have It” moment and Cadbury’s quietly powerful “Thanks Dad,” the best video campaigns all share one thing — they make you feel something. This piece explores why emotional storytelling still beats flashy production, how authenticity builds connection, and what modern brands can learn from ads that became part of culture.
Dementia Jersey’s “Boost Your Brain” campaign wins Creative Award at the Digital Jersey TechAwards 2025
We’re absolutely buzzing to share that Dementia Jersey has won the Creative Award, at the Digital Jersey TechAwards 2025 — for their standout “Boost Your Brain” campaign, created in partnership with the team here at Snap.
Google AI Overviews: What They Mean for Your Business and SEO
Google’s search experience is changing, and it could reshape how potential customers find you online. Through AI Overviews (formerly known as the Search Generative Experience) and AI Mode, Google now provides AI-generated summaries right at the top of search results.
The Amazon Rebrand: A Strategic Refresh, not Reinvention
Amazon expanded dramatically over three decades, growing into an ecosystem spanning 50+ sub-brands across 15 global markets. Such rapid growth led to a fragmented brand with inconsistent logos, colours, and typefaces. Koto’s 18-month project responded to the need for a unified system that could support speed, scale, and cohesion.
Why Irreverence Works: Knowing When It’s OK to Take the Micky Out of Your Own Brand
Tourism ads don’t usually make us laugh out loud. But the Oslo Tourist Board managed to do just that, not by reinventing the wheel, but by ditching the wheel altogether.