Understanding Your Audience & Customers: The Core of Effective Marketing
Success in marketing often boils down to one thing: understanding your customers. Picture this, you’re tasked with creating a product that will truly resonate with your audience, but how do you get it right?
Building a Brand: Beyond Taglines and Visuals
The best brands don’t just have epic visual identities, they create platforms and experiences that resonate with their audiences on a personal and cultural level.
The Modern Shake-Up of Golf: Lessons for Rebranding and Accessibility in Other Industries
In recent years, golf a sport steeped in tradition and exclusivity has undergone a pretty seismic transformation. What was once perceived as a pastime for a select elite few has started to rebranded itself as an engaging, accessible, and culturally relevant activity.
From Jersey to the Baltic Sea: How Brand Strategy Transforms SaaS Companies
Work and life are no longer separate worlds. They are completely connected, and sometimes that means meeting a client at Web Summit in Lisbon one year and jumping into the freezing Baltic Sea with them the next.
Lessons Every Brand Needs to Learn from Podcasters
Discover how brands can use tips and tricks from the podcasters playbook to build their brand and connect with audiences.
The Future of Marketing: Navigating the New Era of AI
When it comes to generative AI, the buzz is undeniable. Everyone’s talking about it, but the question remains: how much of it is truly transformative, and how much is just hype?
You Can’t Sell Thirsty: Lessons in Authentic Growth from MrBeast to Microsoft
Let’s break it down and explore how brands can avoid the pitfalls of “acting thirsty” and instead focus on creating meaningful, sustainable, authentic connections with their audiences.
Embracing Your True Role: From Founder to Visionary CEO
We’re all on this incredible journey of entrepreneurship, no matter our industry. But there’s a universal challenge that we all inevitably face: evolving from a multi-tasking founder to a visionary CEO.
The Unconventional Road to Thought Leadership
Let’s talk about something that might seem a little out of reach at first: becoming a thought leader. Yes, you heard me right—you, a thought leader. It might sound fancy, even a bit intimidating, but here’s the kicker: it’s easier than you think!
How Lakey’s Bike Hire is Riding High with a Refreshed Company Culture
Lakey’s Bike Hire has been on a fast track to growth recently. With more customers, new management, and a mix of full-time and seasonal staff, owner Will Glenn knew it was time to make sure everyone at Lakey’s was on the same page. He wanted his team to feel connected to the company’s mission and values, especially as they navigated this exciting phase of expansion
