Snap Stories

Blog

The Feeling That Sticks: Why the Best Video Campaigns Still Lead With Story, Not Sell

From Nike's viral crossbar challenge to Peter Kay’s “Have It” moment and Cadbury’s quietly powerful “Thanks Dad,” the best video campaigns all share one thing — they make you feel something. This piece explores why emotional storytelling still beats flashy production, how authenticity builds connection, and what modern brands can learn from ads that became part of culture.

Blog

Dementia Jersey’s “Boost Your Brain” campaign wins Creative Award at the Digital Jersey TechAwards 2025

We’re absolutely buzzing to share that Dementia Jersey has won the Creative Award, at the Digital Jersey TechAwards 2025 — for their standout “Boost Your Brain” campaign, created in partnership with the team here at Snap.

Podcast

Snap In The Mix | Life As An Agency Founder | EP 7

In this episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Stephen Coleman, founder of Neau and Snap’s trusted video partner. Together, they dive into the world of video marketing.

Podcast

Snap In The Mix | The Power Of Video Marketing | EP 6

In this episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Stephen Coleman, founder of Neau. Together, they dive into the world of video marketing.

Podcast

Snap In The Mix | Marketing in the Age of AI | EP 5

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist) dive headfirst into the wild, fast-moving world of AI in marketing — the good, the bad, and the downright questionable. From “AI is going to kill your job” predictions to the very human gut instincts you should never outsource, we call out the hype, the pitfalls, and the places where automation still can’t touch human creativity.

Blog

Google AI Overviews: What They Mean for Your Business and SEO

Google’s search experience is changing, and it could reshape how potential customers find you online. Through AI Overviews (formerly known as the Search Generative Experience) and AI Mode, Google now provides AI-generated summaries right at the top of search results.

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The Amazon Rebrand: A Strategic Refresh, not Reinvention

Amazon expanded dramatically over three decades, growing into an ecosystem spanning 50+ sub-brands across 15 global markets. Such rapid growth led to a fragmented brand with inconsistent logos, colours, and typefaces. Koto’s 18-month project responded to the need for a unified system that could support speed, scale, and cohesion.

Blog

Why Irreverence Works: Knowing When It’s OK to Take the Micky Out of Your Own Brand

Tourism ads don’t usually make us laugh out loud. But the Oslo Tourist Board managed to do just that, not by reinventing the wheel, but by ditching the wheel altogether.

Blog

It’s Time To Ditch The Pursuit Of Perfection

In branding, there’s often a rush to smooth the edges, polish the message, and present something flawless to the world. But lets not forget in a sea of product sameness, perfection can be boring.

Blog

Instagram Posts Are Coming to Google Search

Starting July 10, 2025, Instagram will begin allowing Google to index public posts from professional accounts. This means that your Instagram content could start showing up in Google search results. Find out what’s changing, why it matters and what you can do to benefit (or opt out).

Podcast

Snap In The Mix | When Ads Go Wrong | EP 4

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist), dive headfirst into the wonderfully chaotic world of marketing mishaps, brand blunders, and campaigns that went down in flames. From tone-deaf ads and branding faux pas to social media slip-ups and PR nightmares, we unpack what went wrong and what we can all learn from it.

Blog

Harnessing the Power of Social Listening

Social listening is the process of monitoring online conversations about your brand, competitors, or industry to understand what people are saying and feeling. It helps businesses gather insights, track trends, and respond to customer feedback.

Blog

Embracing AI: How Businesses Can Innovate Responsibly and Thrive in the Future

Find out how businesses can innovate responsibly and thrive in the future with artificial intelligence.

Podcast

Snap In The Mix | Marketing + Branding Experts React | EP 3

In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) dig into the art, science, and strategy behind marketing that actually drives results — even when budgets are tight

Podcast

Snap In The Mix | What Makes a Brand Legendary? | EP 2

What makes a brand truly unforgettable? In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) dive into the world’s most iconic brands. From the silky smooth storytelling of Cadbury, to the bold, heritage-rich identity of Guinness, the juicy missteps of Tropicana, and beyond.

Blog

What I Learned From Etsy’s Founder About AI and Creativity

In a world where AI is transforming every industry, I recently had the chance to hear Etsy’s CEO, Josh Silverman, share his insights about the evolving role of AI in creativity. What I learned from him was truly eye-opening...

Blog

Understanding Your Audience & Customers: The Core of Effective Marketing

Success in marketing often boils down to one thing: understanding your customers. Picture this, you’re tasked with creating a product that will truly resonate with your audience, but how do you get it right?

Podcast

Snap In The Mix | How to Choose the RIGHT Marketing Agency | EP 1

Thinking about hiring a marketing agency but not sure where to start? In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) share their insider knowledge on how to find the right agency for your business—and how to make that relationship actually work.

Blog

Building a Brand: Beyond Taglines and Visuals

The best brands don't just have epic visual identities, they create platforms and experiences that resonate with their audiences on a personal and cultural level.

Blog

The Modern Shake-Up of Golf: Lessons for Rebranding and Accessibility in Other Industries

In recent years, golf a sport steeped in tradition and exclusivity has undergone a pretty seismic transformation. What was once perceived as a pastime for a select elite few has started to rebranded itself as an engaging, accessible, and culturally relevant activity.

Blog

From Jersey to the Baltic Sea: How Brand Strategy Transforms SaaS Companies

Work and life are no longer separate worlds. They are completely connected, and sometimes that means meeting a client at Web Summit in Lisbon one year and jumping into the freezing Baltic Sea with them the next.

Blog

Lessons Every Brand Needs to Learn from Podcasters

Discover how brands can use tips and tricks from the podcasters playbook to build their brand and connect with audiences.

Blog

The Future of Marketing: Navigating the New Era of AI

When it comes to generative AI, the buzz is undeniable. Everyone’s talking about it, but the question remains: how much of it is truly transformative, and how much is just hype?

Blog

You Can’t Sell Thirsty: Lessons in Authentic Growth from MrBeast to Microsoft

Let’s break it down and explore how brands can avoid the pitfalls of “acting thirsty” and instead focus on creating meaningful, sustainable, authentic connections with their audiences.

Blog

Embracing Your True Role: From Founder to Visionary CEO

We’re all on this incredible journey of entrepreneurship, no matter our industry. But there’s a universal challenge that we all inevitably face: evolving from a multi-tasking founder to a visionary CEO.

Blog

The Unconventional Road to Thought Leadership

Let’s talk about something that might seem a little out of reach at first: becoming a thought leader. Yes, you heard me right—you, a thought leader. It might sound fancy, even a bit intimidating, but here’s the kicker: it’s easier than you think!

Blog

How Lakey’s Bike Hire is Riding High with a Refreshed Company Culture

Lakey’s Bike Hire has been on a fast track to growth recently. With more customers, new management, and a mix of full-time and seasonal staff, owner Will Glenn knew it was time to make sure everyone at Lakey’s was on the same page. He wanted his team to feel connected to the company’s mission and values, especially as they navigated this exciting phase of expansion

Blog

Rethinking Client Testimonials: How Anova and JTC Brought Authenticity to the Forefront

Discover our unique approach to client testimonials with MyAnova and JTC. If you're looking to inject some fun into your testimonials and showcase your social proof in an authentic way - this is the blog for you.

Blog

Life Behind (Handle)Bars: Our Journey Through Cycle September 2024

For the second consecutive year, our team took part in Cycle September, the global cycling challenge organised by Love to Ride. Competing in the category for companies of 7-19 staff, we are thrilled to announce that we finished first in the Jersey leaderboard once again!

Blog

Decoding the Difference: Performance Marketing vs. Brand Marketing

Today, we’re diving into the exciting world of marketing to unravel the mystery between two powerhouse strategies: Performance Marketing and Brand Marketing. You might have heard these terms tossed around in the marketing realm, but what sets them apart? Let’s break it down in simple terms.

Blog

Why Blue Oceans Are Overrated and Red Oceans Might Be Your Sweet Spot

At Snap, we’ve seen business owners and agency founders chase the dream of finding a "blue ocean"—that elusive, unsaturated niche where competition is nonexistent and clients supposedly flock to you. The idea sounds perfect: a market all to yourself, where you’re the only player in the game. But the reality? It’s often a lot less glamorous.

Blog

Team Jersey Triumphs at The Pétanque Home Nations Championships

We at Snap are thrilled to announce that Team Jersey, proudly sponsored by us, has broken England’s 24-year winning streak to claim The Home Nations Trophy.

Blog

Employer Branding 101: How to build a Strong Employer Brand

Dive into our guide and discover how to transform your company into a magnet for the crème de la crème of the workforce.

Blog

Meet the Snap Agency All-stars

Just like the European football teams battling it out for glory in the 20204 European Championships, our talented team of designers, marketers, and developers work together to achieve remarkable goals.

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Injecting Colour Into Jersey’s Community: Colour Run 2024

That's a wrap for Colour Festival 2024. Thank you to everyone who participated. Can you spot yourself in our video?

Blog

Snap Approves: Refreshing Wine Brands

The wine world is slowly awakening, catching up to the quirkier craft ale market and infusing a dash of spice into their brand identities. Check out the Snap team's favourites.

Blog

A Walk Down Memory Lane: Transforming Broad Street for Dementia Awareness Week

We were super excited to show off our latest project, right in the heart of the Jersey Channel Islands, teaming up with Dementia Jersey. This wasn't just any old project; it was a real passion project for us, especially since Dementia has hit close to home for some of us on the team.

Blog

Breaking Free from Overthinking: Practical Wisdom for Business Leaders and Creatives

Drawing insights from Anne Bogel's "Don't Overthink It," this article explores practical strategies for CEOs and creatives to cut through the noise of indecision in both professional and personal realms.

Blog

Netty Agency of the Year 2024

We don’t mean to brag but we have some exciting news to share with you all. And no, we haven’t worked out whether the chicken or the egg came first.

Blog

How Snap Turned a Storm into a Chance to Grow – Our Journey with ‘Trees for Life’

When Storm Ciaran hit, it left a trail of destruction that touched not only the landscape but our hearts as well. We knew we couldn’t just stand by. That’s when our journey with ‘Trees for Life’ began.

Blog

SnapSketch: A Canvas for Team Building and Creativity

Earlier this month, the Snap team embarked on an artistic adventure at Jaro Art Gallery - team life drawing. Find out which one of the team is the best with a pencil!

Blog

4 Techniques Brands Can Steal From TikTok Creators

If you’re a brand struggling to get engagement online or a business looking to spice up your marketing game, it might be time to take a cue from TikTok creators.

Blog

Strategy vs. Tactics: Understanding Their Roles in Business

A business without a strategy is like a trip to the supermarket without a shopping list. You end up wondering around aimlessly putting all sorts into your basket. Then to make matters worse, when you get home you realise you forgot to buy tea bags…

Blog

Recharging to Reach New Heights: The Entrepreneur’s Guide to Quality Time Off

As the creative mind behind Snap, a digital creative agency, I've learned the immeasurable value of taking time off to reset, recharge, and reignite my passion for innovation and leadership.

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Snap Insights: Demystifying Common Marketing Myths

In this blog, we’re diving deep into the realm of marketing myths, debunking popular misconceptions, and shedding light on the truth behind the buzzwords.

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Nurturing networks: Are you making the most of your existing audience?

Find out why Snap's CEO Tom thinks that tapping into your immediate network can be a goldmine for business.

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Everything You Need to Know About Data Collection and Customer Targeting in 2024

Find out how to adapt to the evolving trends in data collection and customer targeting in 2024.

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Snap Insights: How To Avoid Ad Fatigue

Learn how to keep ad fatigue at bay and keep your audience coming back for more!

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How a Thriving Company Culture Can Lead to Healthier, Happier Teams

At Snap we believe in nurturing a vibrant company culture. This year, we’ve seen a remarkable statistic at Snap: our average sick day per colleague is just 0.1 days year to date.

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Maximising Productivity in the UK’s Digital Landscape: Insights from a Creative Entrepreneur

In this blog, we're diving into the art of productivity. Find out my top tips for effective time management

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Work, Surf, Eat Repeat: Embracing the Remote Work Culture

Find out how working remotely can vastly improve your business and transform your company culture.

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Snap’s Top 5 Favourite Xmas Adverts

As a creative agency, we have a special appreciation for the magic of storytelling and the power of visual artistry. We share some of the teams all-time favorite Christmas video ads that have captured our hearts.

Blog

Web Summit 2023 Round-Up

Find out what the team got up to at Web Summit the biggest tech conference in Europe.

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Rethinking User-Generated Content: A Strategic Insight from Snap

It’s time to move beyond the basic understanding of what platforms like TikTok offer and deep dive into the power of user-generated content.

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Growth vs. Marketing: Understanding the Essential Difference for Your Business

Understanding the distinction between growth and marketing is crucial for any business, regardless of its size or ambition.

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Snap’s Creative Leap: Embracing Innovation and Networking at Web Summit

In just a couple of weeks, we will be embarking on an exciting journey to the renowned Web Summit in Lisbon, Portugal. But this isn't just a trip for me; half of our dynamic team at Snap will be joining in this incredible experience.

Blog

Snap Takes the Pedal and Triumphs in the September Cycling Challenge!

September was an exhilarating month here at Snap, the Jersey-based digital creative agency. We proudly took part in the Love to Ride cycling challenge, and what an adventurous ride it was!

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Content Strategy 101: Creating Compelling and Shareable Content

Check out the core principles of content strategy and uncover the key elements that contribute to creating compelling and shareable content.

Blog

Sponsoring Champions – Pétanque Jersey’s 20th Triumph

Snap Design & Digital proudly sponsors Pétanque Jersey, as they celebrate a remarkable 20th victory in the Annual Inter Insular competition.

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6 Of The Best Free Marketing Tools For Small Businesses

Marketing is an essential component of any small business. However, with limited budgets and resources, finding cost-effective solutions can be a challenge. That's why we've put together a comprehensive guide to help small businesses supercharge their marketing without breaking the bank.

Blog

Are you utilising Google Analytics 4?

Most people now have Google Analytics 4 set up on their website, but few are utilising it correctly in order to achieve their goals. Check out our top 5 simple tips to help you make the most out of Google Analytics.

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Leveling Up Snap’s Creative Ops: Unlocking the Path to Excellence!

In our quest for continuous improvement and delivering unparalleled customer experiences, Snap recently embarked on the Future London Academy's 'Creative Operations' Course.

Blog

Creating Digital Ninjas

Tom (CEO), Jack (Technical Director) and James (Digital Project Manager) have just been awarded Lean Six Sigma Green Belts following their participation in the Jersey Business Business Improvement Programme.

Blog

Well-being is HOT right now!

This year, Monday 18th July was the hottest temperature ever recorded in Jersey. The new record high temperature recorded by Jersey Met was 37.9 degrees Celsius. So, for the well-being of the team, we decided that the whole studio would have a day off to enjoy the sunshine and do something that is good for the soul. Find out what the team got up to.

Blog

How to Measure the Performance of your Business Online

These days, it’s pretty easy to get hold of stats and graphs that can tell you a bit about how your business is performing online. But the key to success lies in truly understanding how to transform your data into actions that align with your business objectives.

Blog

What is a Brand and how important is it for your business?

Often we hear people and businesses using the term “brand”. However, despite being a common term in the marketing and business world, it is not always clearly understood. Find out exactly what a brand is and why building a strong brand is an integral part of business success.

Blog

Complete Social Media Image Sizes Guide 2025

Appropriately sizing your social media images is extremely important. It will avoid your content appearing in a low-resolution or areas of your content being cut out due to incorrect sizing for particular placements.

Blog

Four years in the making

As we fearlessly enter the 5th year of Snap we thought it would only be right to look back at a period like no other. A global pandemic, some new faces, exciting projects and the launch of a new platform.

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Rebranding: When and why to do it?

Branding is one of the most important parts of building a successful business. However, some businesses get confused about when and why they should rebrand.

Blog

What is a Google Ads Quality Score?

Your Google Ads Quality Score is the way that Google rates the quality and relevance of both your keywords and pay per click ads. Find out our tips on how to improve it.

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9 Things You Need to Consider for Your 2023 Marketing Strategy

Need helping putting together your 2022 marketing strategy? Find out the 8 things you need to consider when creating your marketing plan for the year ahead.

Blog

What is Google Analytics?

Google Analytics is a web analytics service that tracks website traffic and user behaviour. It is one of the most popular tracking tools available today with over 29 million using it to analyse their website data.

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What is SEO? Your 2023 Guide to Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving your website to help increase your organic visibility in search engines for keyphrases relevant to your business or content.

Blog

Becoming Snap

Working from our offices in St Helier surrounded by 11 talented Snappers, it is hard to believe that just two years ago we were dreaming up this venture.