Marketing is an essential component of any small business. However, with limited budgets and resources, finding cost-effective solutions can be a challenge. That’s why we’ve put together a comprehensive guide to help small businesses supercharge their marketing without breaking the bank.
From social media management to content creation and analytics, these tools offer a range of features to help you reach your target audience, increase brand visibility, and boost your overall marketing efforts.
Let’s go!
1. Canva
With over 250,000 editable templates and a seamless user experience, Canva is the ultimate design tool for small businesses that don’t have the budget to outsource content creation. It’s super easy to use and you guessed it, completely free!
Pro tip: If you don’t have the budget for a graphic designer but still want your designs to stand out from the crowd, we can create a bespoke set of Canva design assets and brand guidelines for you and your team to use. Get in touch today and show your brand some love.
2. ChatGPT & Google Bard
From market research, copywriting and content creation, to lead generation and customer support, ChatGPT and Google Bard are powerful AI tools. When used correctly, they have the potential to transform your marketing efforts and massively reduce your workload.
Pro tip: ChatGPT and Bard can provide valuable assistance in marketing but human oversight is necessary to ensure accuracy.
3. CapCut
CapCut is a free, all-in-one video editor and video maker app with everything you need to create high-quality videos – all the cool kids are using it. The app even has trending TikTok templates and sounds that you can use to help your videos go viral. Be warned, once you start creating videos on this application, it’s very hard to go back to desktop editing!
Pro tip: combining short-form video with animation is a surefire way to get your brand noticed on social media. It just so happens that we’re one of the best in the business when it comes to animation and video editing. Hit us up today and witness firsthand the power of great animation.
4. Buffer & Planable
Social media can be one of the best ways to build a brand and drive sales but it can be super time-consuming and a little overwhelming. Buffer and Planable are free, multi-purpose social media marketing tools that let you bulk produce and schedule content. They also provide basic reporting so you can see how your content is performing. Say goodbye to spending hours and hours on socials! There are loads of great tools on the market. The trick is to find the right one for you and your brand.
Pro Tip: If you’re looking to drive sales on social media but don’t know where to start, our team of social media experts is here to help. Get in touch today and rev up your social media presence.
5. HubSpot & MailChimp
Hubspot and MailChimp are awesome Customer Relationship Management (CRM) tools with built-in automation that will help you build better relationships with your customers. They’re both super easy to use and have free starter packs. There are loads of CRM tools out there but they can get expensive. We recommend getting to grips with the free version of HubSpot or MailChimp first. Once you’ve got to grips with your chosen platform you can either upgrade your account or explore other CRM solutions.
Pro Tip: Most CRM systems have similar capabilities, but differ slightly when it comes to packages and price points. If you need help deciding which email marketing tool or CRM system is right for you then don’t be shy, give us a call.
6. Google Analytics
From analysing website traffic to counting social media impressions, Google Analytics is the daddy of all digital marketing tools. It can help you build customer profiles and provide performance reports, it can even tell you how many people are on your website right now! Unfortunately, it can’t make coffee or do your laundry – but we’ll let that slide.
Pro Tip: Don’t have the time to get bogged down in data? Our digital marketing specialist can build you a custom Google Analytics dashboard so you can understand how your website and marketing campaigns are performing.
Looking to get started with Digital marketing? Find out how to measure your business online.
7. Snap Flexibanks
Snap Felxibanks isn’t technically a tool and unfortunately, they aren’t free. However, they can come in handy for small businesses that need help with marketing and design. With our Flexi Banks, you get access to our whole suite of services, plus our expertise and skills without being tied into an ongoing contract.
We hope you enjoyed our guide to the best free marketing tools for small businesses. Just remember, there are loads out there, the list above only just scratches the surface. We do our best to keep on top of all the latest marketing tools and trends, but if you’ve discovered a tool of your own thats too good not to share then we want to hear from you!
