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Why Blue Oceans Are Overrated and Red Oceans Might Be Your Sweet Spot
At Snap, we’ve seen business owners and agency founders chase the dream of finding a "blue ocean"—that elusive, unsaturated niche where competition is nonexistent and clients supposedly flock to you. The idea sounds perfect: a market all to yourself, where you’re the only player in the game. But the reality? It’s often a lot less glamorous.
